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Grocery Insight Update (Sept 12)

Grocery Insight Update (Sept 12)

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Published by CPMInternational
Grocery Insight Update September 2012
Grocery Insight Update September 2012

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Published by: CPMInternational on Sep 25, 2012
Copyright:Attribution Non-commercial


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Grocery retail picks up for the Olympics
Kantar Worldpanel's latest market share figures, covering the 12 weeks to 5th August 2012, show that the UKgrocery retail market rebounded in July with sector growth picking up to 3.9%, well ahead of the previousperiod to 5th July, when the uplift was just 2.1%. Inflation continues to trend downwards, falling to 3.2%,dropping below the rate of market growth for the first time this year.
12 weeks to7 August2011 (%share)12 weeks to05 August2012 (%share)Sales growth(Y-o-Y %)Tesco 31 30.9 3.4 Asda 17 17.4 6.2Netto 0.4 0 -100
Total Asda 
17.4 17.4 3.6Sainsbury's 16.4 16.5 4.6Morrisons 11.9 11.7 1.8The Co-operative 7.1 6.7 -1.3Waitrose 4.4 4.5 7.4Lidl 2.6 2.8 11.8 Aldi 2.4 2.9 26Iceland 1.9 2 7Farm Foods 0.6 0.6 -2.6Other multiples 1.9 1.9 0.9Total symbols &independents2.3 2.2 -3.3
Source: Kantar Worldpanel
Tesco picking up strongly....
After being nearly 1.5 percentage points adrift of market growth in the previous period, 
 performancehas recovered strongly in this latest 12 weeks, with the implied sales up 3.4% on the year. However, thoughshowing clear signs of improvement, this uplift is still slightly below the market rate, and its market shareslipped to 30.9%.
.... but Asda and Sainsbury's remain ahead
Despite picking up slower than the market overall, 
 remains at the head of the biggest four retailers inthe growth stakes, with sales ahead 6.2%, sustaining its recent outperformance and holding its share steadyon 17.4%.
 also successfully retained a clear gap to the market with sales up 4.6%, and it was theonly one of the biggest four to gain market share, rising marginally to 16.5%.
Morrisons still off the pace
 growth returned to more positive territory after being almost flat for two periods, +1.8%was still well behind the average, and its gap to the market in fact widened slightly. As a result its marketshare continued to drop back falling to 11.7%.
Smaller retailers and discount getting the best of growth
Apparently unaffected by the change in the overall market growth 
 retained their spots at thehead of the growth league on +26.0% and +11.8%, almost exactly in line with the 12 weeks to 5th July.(Source: IGD)
Tesco launches UK's first interactive virtual storeTesco to adopt traffic light labellingTesco enters the high street coffee shop market 
Consumers at Gatwick's North Terminal were recently able to order Tesco groceries on the retailer's newinteractive virtual store, which would then be freshly delivered to their homes on their return.This was not only the first time that Tesco has trialled the virtual store concept in the UK, but also the first timeglobally that it had combined the concept with interactive displays. The new virtual screens are designed tolook as though the consumer is looking at a fridge. By scanning the bar codes of the 80 products available,customers can simply add them to a virtual basket on their mobile and book a delivery slot for when theyreturn home. Although only 80 products are available, by encouraging customers to shop using their mobiles,they will have access to Tesco's full online food range of 20,000 lines. The virtual store was trialled duringGatwick's two busiest weeks of the year, from 6 - 19 August. (Source: IGD)Tesco is to introduce a new hybrid labelling system that combines its existing Guideline Daily Amounts (GDA)with the 'traffic light' colour coding system.Tesco's move follows research by the retailer into the type of health labelling that shoppers found most helpful.This found that while customers were happy with the on pack GDA information provided on Tesco products,they also valued the at-a-glance simplicity of the traffic light system used by other retailers. (Source: IGD)Tesco is set to enter a new market with a chain of 'artisan' coffee shops although only having a minority stake.The new chain, named Harris and Hoole after coffee-loving characters in Samuel Pepys' diary, will not displayany information suggesting Tesco's participation.Tesco's involvement in the chain will help it build a stronger in-store café brand that may eventually replaceexisting coffee shops, while delivering better margins compared to third party operators who deliver cafépresently. It will also help Tesco shout about their food credentials as it will have more say in range options.(Source: IGD)
Asda reports 'strong' Q2
Asda has announced robust second quarter trading with LFL sales advancing by 0.7% and total ex-fuel salesincreasing by 3.2% in the three month period ending June 30th.Growing the business in a sustainable way
Commenting on Q2 trading, CEO Andy Clarke said “I’m really proud of our performance again this quarter.
We have continued to increase our sales and grow ahead of the market through a combination of loweringmore prices and driving even harder on product quality.
Our ‘real value’ strategy is paying dividends, andenabling us to grow the business in a sustainable way”
. (Source: IGD)Gaining scale onlineBuilding online sales is animportant element of Asda'sstrategy in 2012. During thequarter online sales grew by22.1% as it prioritised investmentin m-commerce. Asda announcedin May that it expected to doublemobile orders within six months,and will launch an iPad app laterthis year to make online orderingeasier for shoppers.Focus on qualityWhile a focus on delivering value remainscentral to Asda's success, the retailer'sinvestment in building its quality credentialsin food is helping to broaden its appeal. Overthe last two years Asda has invested £113m inenhancing the quality of its food ranges withmajor initiatives including the launch of theChosen by You core range, the relaunch of Smart Price, the enhancement of its ExtraSpecial range and the introduction of theButcher's Selection fresh meat range. Alsokey is Asda's ground-breaking partnershipwith Leiths School of Food & Wine, which isenabling Asda to strengthen appeal withquality seeking shoppers. In September Asdawill introduce a new 70 strong range of readymeals, developed and approved by Leithschefs.Robust performance despite LFL slowdownThe LFL growth is significantly slower than the 2.2%achieved in Q1 reflecting the challenging nature of thetrading environment with a shortage of warm weatherduring the quarter, compounded by renewedconcerns about the health of the economy. Asda hasin fact traded well through these difficulties, withpositive momentum continuing in recent market sharestatistics.

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