GROCERY INSIGHT UPDATE SEPTEMBER 2012
Grocery retail picks up for the Olympics
Kantar Worldpanel's latest market share figures, covering the 12 weeks to 5th August 2012, show that the UKgrocery retail market rebounded in July with sector growth picking up to 3.9%, well ahead of the previousperiod to 5th July, when the uplift was just 2.1%. Inflation continues to trend downwards, falling to 3.2%,dropping below the rate of market growth for the first time this year.
12 weeks to7 August2011 (%share)12 weeks to05 August2012 (%share)Sales growth(Y-o-Y %)Tesco 31 30.9 3.4 Asda 17 17.4 6.2Netto 0.4 0 -100
17.4 17.4 3.6Sainsbury's 16.4 16.5 4.6Morrisons 11.9 11.7 1.8The Co-operative 7.1 6.7 -1.3Waitrose 4.4 4.5 7.4Lidl 2.6 2.8 11.8 Aldi 2.4 2.9 26Iceland 1.9 2 7Farm Foods 0.6 0.6 -2.6Other multiples 1.9 1.9 0.9Total symbols &independents2.3 2.2 -3.3
Source: Kantar Worldpanel
Tesco picking up strongly....
After being nearly 1.5 percentage points adrift of market growth in the previous period,
performancehas recovered strongly in this latest 12 weeks, with the implied sales up 3.4% on the year. However, thoughshowing clear signs of improvement, this uplift is still slightly below the market rate, and its market shareslipped to 30.9%.
.... but Asda and Sainsbury's remain ahead
Despite picking up slower than the market overall,
remains at the head of the biggest four retailers inthe growth stakes, with sales ahead 6.2%, sustaining its recent outperformance and holding its share steadyon 17.4%.
also successfully retained a clear gap to the market with sales up 4.6%, and it was theonly one of the biggest four to gain market share, rising marginally to 16.5%.
Morrisons still off the pace
growth returned to more positive territory after being almost flat for two periods, +1.8%was still well behind the average, and its gap to the market in fact widened slightly. As a result its marketshare continued to drop back falling to 11.7%.
Smaller retailers and discount getting the best of growth
Apparently unaffected by the change in the overall market growth
retained their spots at thehead of the growth league on +26.0% and +11.8%, almost exactly in line with the 12 weeks to 5th July.(Source: IGD)