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Tools for Covering the Elections | 1
Facebook + Journalists:Tools for Covering the Elections
 As the election season heats up, there is increased activity from newsoutlets on Facebook. If you're a journalist covering the elections, here aresome Facebook tips and tools to use while you're on the campaign trail.
Subscribe
Subscribe enables journaliststo update readers andsources, while reserving personal updates for friendsonly. If you’re covering the elections, enabling Subscribeon your profile gives your readers and viewers theopportunity to subscribe to your public updates andreceive your photos from the campaign trail, links to yourcontent and analysis about the latest news in their NewsFeeds. Because the feature is opt-in, journalists who wantto enable readers to subscribe to them have toturn onthe feature. Since its launch, journalists like NPR’sAriShapiro , POLITICO’s Juana Summersand ABC News’George Stephanopouloshave used the feature to distribute content and find sources through crowdsourcing. Your audiencecan connect with you and keep up with your content without having to add you as a friend. They can simplysubscribe:facebook.com/about/subscribeHere are four tips for those starting out on Subscribe:
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Optimize your timeline
You want to make sure your settings aresetup properly , but also that your timeline looks professional: adda cover photo, your professional work title, username, etc.
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Enable Subscribe
Go to your account settings and select the“Subscribers” tab. Enable subscribe and adjust your commentingsettings to your preference. Remember, your commenting settings have to be set to “everyone” forsubscribers to be able to comment.
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Observe
by subscribing to political journalists who do it well or by going to their timelines and seeing the types ofcontent that they post.
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Start posting
to subscribers by sharing photos from the campaign trail, links to your content and status updates. Forsubscribers to get the content in their news feeds, make sure to post it under the “public” post-privacysetting. Mix it up to keep readers engaged.
 
Interest Lists
Interest Listsenable journalists covering the elections to better organize and stay updated with their sources onFacebook. By adding timelines and Pages onto an Interest List, you’re able to see a custom feed of updates from onlypeople included on the list. For example, if you’re covering the elections and want a specific stream of updates thatare focused on the topic, you can create an “Elections List” and add politicians, journalists, advocacy pages, etc. tocreate a custom stream from just the people and organizations you want to keep up with.Creating a listis easy. Once you’ve created the list, you’ll see a bookmark for the list under “Interests” on yourhomepage.If you create a public list, others can “subscribe” to the list, which will add a bookmark for the list to their homepage.By subscribing to your list, however, they are not able to change the members of the list.
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Create or Subscribe to an existing Interest List:facebook.com/addlist
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List to Subscribe to:Political News
Public Search
When looking for reactions around a specificpolitical event or sources to talk to, use FacebookSearch (facebook.com/search) filter for searching“public updates”. For example, if you’re coveringthe presidential debate and want to find potentialsources to talk to for a piece you’re working on,search for key terms that people are likely touse like “debate” to get results of the chatter. Ifyou find someone who you may want to use as asource, you can go to their timeline and messagethem privately throughFacebook Messages.
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