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Group Home business plan

Group Home business plan

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Published by Dana Dang

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Published by: Dana Dang on Sep 25, 2012
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06/07/2013

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Vintage Home & Residential CareBusiness Plan
415 Merlot DriveBonita, CA 91902Alice Smith ‐ CEOWednesday, July 11, 2012
 
Business Plan created by:
The Startup Garage
 
CONFIDENTIAL
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Confidentiality Statement 
 
This document contains confidential information proprietary to Vintage Home and Residential Care®, hereinafterreferred to as the “Company”. This information and related conversations are submitted solely for the purpose of introducing selected parties to Company’s Business Plan. Company’s disclosure of information contained hereinand in related conversations does not constitute any subscription or authorization to use the information, ideas, orconcepts presented, or to disclose any information to other parties. Company retains ownership of this Plan, andthe concepts and ideas described herein.Each recipient of this document agrees to treat it in a strictly confidential manner. The recipient may not todisclose, directly or indirectly, or permit any agent or affiliate to disclose any of the information contained herein,or reproduce this document in whole or part without the prior written consent of the Company.Any party who accepts delivery of this Plan or any other document or verbal communication of confidentialinformation from Company agrees to be bound by the terms of this Confidentiality Statement and further agreesto promptly return documents to the Company upon request.
Securities Statement 
 
This Business Plan does not constitute an offer to sell or the solicitation of an offer to buy any securities or an offerto sell or the solicitation of an offer to buy such securities in any circumstances in which such offer or solicitation isunlawful. Neither the delivery of this memorandum nor any sale of the Company’s securities shall, under anycircumstances, create any implication that there has been no change in the affairs of the Company since the datehereof, or that information contained herein is correct as of any time subsequent to its date.The market analysis and projections presented in this document represent management’s subjective views of thebusiness and information gathered from reliable industry sources. The financial projections are based onmanagement’s best judgment and reasonable assumptions of future events and circumstances. There can be noassurance that management’s assumptions and expectations will be realized or that its perceptions are accurate.Industry experts may disagree with management’s view of the market. No representations or warranties of futurecompany performance or market trends are intended and such are expressly disclaimed.Copy Number: ___________________________________Provided to: ______________________________________Date: ___________________________________________
 
CONFIDENTIAL
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TABLE OF CONTENTS
EXECUTIVE SUMMARY .............................................4
 
MISSION & VISION ...................................................5
 
Mission Statement...............................................5
 
Core Values .........................................................5
 
Core Purpose .......................................................5
 
PRODUCT & SERVICE DESCRIPTION ..........................6
 
Overview of Products & Services ..........................6
 
Comparison of Services ........................................7
 
Problems, Causes & Solutions ..............................8
 
Product advantages .............................................8
 
Product Liability ...................................................8
 
Product Development Activities ...........................9
 
MARKET ANALYSIS................................................. 10
 
Market Segmentation – B2C .............................. 11
 
Market Trends & Growth Patterns ..................... 12
 
Market Size and Potential .................................. 13
 
INDUSTRY ANALYSIS .............................................. 14
 
Overview ........................................................... 14
 
Industry Participants .......................................... 14
 
Industry Trends & Growth ................................. 15
 
COMPETITIVE ANALYSIS......................................... 16
 
Competitive Overview ....................................... 16
 
Direct Competitors ............................................ 17
 
Indirect Competitors .......................................... 18
 
Competitive Advantages .................................... 19
 
Market Share Analysis ....................................... 19
 
Barriers To Entry ................................................ 19
 
SALES & MARKETING PLAN .................................... 20
 
Sales Goals ........................................................ 20
 
Marketing Goals ................................................ 20
 
Target Market ................................................... 20
 
Positioning ........................................................ 20
 
SWOT Analysis ................................................... 21
 
Branding ........................................................... 21
 
logo and tagline ................................................ 22
 
Pricing Strategy ................................................. 22
 
Marketing Strategies (Promotion & Advertising) 22
 
Customer Service .............................................. 23
 
WEBSITE PLAN ...................................................... 24
 
Website Goals ................................................... 24
 
Website Marketing Strategy .............................. 24
 
OPERATIONS PLAN ................................................ 25
 
Location ............................................................ 25
 
Licenses and Permits ......................................... 25
 
Property Ownership / Lease Terms .................... 25
 
Operational Procedures .................................... 25
 
Equipment ........................................................ 26
 
Purchasing Policies ............................................ 27
 
Quality Control Measures .................................. 27
 
Staffing and Training ......................................... 27
 
Organizational Chart ......................................... 28
 
MANAGEMENT TEAM ........................................... 29
 
Key Management .............................................. 29
 
Board of Advisors .............................................. 29
 
Board of Directors ............................................. 29
 
Professional Service Providers ........................... 29
 
FINANCIAL PLAN ................................................... 30
 
Financial Summary ............................................ 30
 
Startup Expenses and Assumptions ................... 31
 
Sales ................................................................. 32
 
Personnel .......................................................... 33
 
Profit And Loss Statement ................................. 34
 
Cash Flow.......................................................... 35
 
Balance Sheet ................................................... 36
 
APPENDICES.......................................................... 37
 
Floor Plans ........................................................ 37
 

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