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Group - 22_Retail Case Nordstorm

Group - 22_Retail Case Nordstorm

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Published by Himanshu Kakkar

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Published by: Himanshu Kakkar on Sep 27, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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Group No: 22
 Abhishek Anand2011D05Nagalinga Nayak2011D17Sumeet Chadgal2011D18Debarshi Saha
 
Retail ManagementGroup Assignment| 18
th
Sept 2012Case : Nordstrom Rewards itsCustomers
 
Q.1) What are Design characteristics of effective Loyalty Program ?
1.
It should Promote Repurchase
2.
 Ability to offer personalized promotions
3.
Maximize Brand Interaction with Customers
4.
Customer membership has multiple tiers
I.
Differentiated Reward Program based on shoppingfrequency
II.
Customer’s experience is materially different in the top
tiers
5.
Customers’ choice to reap the rewards of loyalty plan
through the channel of their choice
 
Q.2)
How effective is Nordstrom’s program in terms of developing
customer loyalty ?
1.
Nordstrom ‘s note is redeemable for Nordstrom
merchandise or services only, so the customer areinclined to buy its product ,which in turn increases itssales.
2.
Customer also buys other products too in buyingprocess
3.
Nordstrom notes encourages its customer to movehigher levels in loyalty program so that customers feelmore privileged than others.
4.
Various services offer to loyalty program card holdersare aligned to their business e.g. free trial-size beauty
products ,early access to Nordstrom ‘s anniversary
sale etc

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