How effective is Nordstrom’s program in terms of developing
customer loyalty ?
Nordstrom ‘s note is redeemable for Nordstrom
merchandise or services only, so the customer areinclined to buy its product ,which in turn increases itssales.
Customer also buys other products too in buyingprocess
Nordstrom notes encourages its customer to movehigher levels in loyalty program so that customers feelmore privileged than others.
Various services offer to loyalty program card holdersare aligned to their business e.g. free trial-size beauty
products ,early access to Nordstrom ‘s anniversary