CISNEROS GROUP'S REDMAS ACQUIRES KONTEXTUA

ADDITIONAL $2 MILLION TO BE INVESTED IN KONTEXTUA FOR THE DEVELOPMENT OF NEW DIGITAL ADVERTISING PLATFORMS AND TO PROPEL ITS EXPANSION IN THE U.S. AND LATIN AMERICA
Miami (September 24, 2012) - RedMas, the digital advertising unit of the Cisneros Group of Companies, today announced the acquisition of Kontextua, an online advertising company with an expansive network in Latin America and Spain that will strengthen the Groups digital presence in the region. In addition, RedMas will invest $2 million in Kontextua to develop new digital advertising platforms and extend the online network's reach in Chile, Mexico, Brazil, Colombia, and in the U.S. Hispanic market. "Latin Americas $2.5 billion digital advertising market is growing at an accelerated rate of 15 to 20 percent annually. With Internet penetration at only 35% in the region, this market holds vast potential for RedMas," says Cisneros Groups Chief Digital Officer Victor Kong. "The acquisition will not only contribute revenue to the Cisneros Groups other sites, such as www.venevision.com, www.noticierovenevision.net, and www.missvenezuela.com, but it will also complement its business strategy of focusing on digital advertising, e-commerce, and social gaming." Kontextua was founded two years ago by German Herebia and Carlos Cordoba and developed into an innovative online advertising platform for the creation and commercialization of unexploited online advertising real estate, generating a new source of income for its more than 12,000 Spanish- and Portuguese-language affiliated sites, reaching over 60 million unique viewers. Kontextuas technology scans website content, recognizing texts and images that can serve as anchors for contextual advertising. Advertisers can then select from a variety of content categories or key words related to their products or services, and advertise with various audience segments. With the acquisition, Mr. Herebia, co-founder of InZearch, and Mr. Cordoba, co-founder of ePlanning, join the Cisneros Groups digital management team. We are pleased to be part of an organization with a clear digital vision, and to be at the forefront of the expansion of its online advertising businesses in the region as part of the RedMas brand, says Mr. Herebia. Separately, Mr. Cordoba says, We continue to focus on technological innovations in digital advertising services, and now with RedMas support, we are certain to accelerate the developmental process, enabling us to introduce several new innovations in the coming months. Contacts: Antonieta Lopez (212) 355-0620 / alopez@cisneros.com Todd Michael Jamison (305) 507-6821 / tjamison@cisneros.com George Simpson (203) 521-0352 / George@georgesimpson.com

ABOUT THE CISNEROS GROUP OF COMPANIES: The Cisneros Group of Companies is one of the largest privately held media, entertainment, telecommunications and consumer products organizations in the world. The Cisneros Group wholly owns or controls companies ranging from broadcast television and television production to consumer products, and real estate. The Group sells TV programming and other media content on five continents and in over 90 countries. Its media and entertainment holdings include Venevision, the leading television network in Venezuela; Venevision International, a global Spanish-language entertainment company; and Venevision Productions, a supplier of top-tier telenovelas for North American and world audiences. In addition, the Cisneros Group owns several digital assets, including RedMas, its digital advertising unit, Cuponidad, an online couponing site, and the websites www.venevision.com, www.noticierovenevision.net, and www.missvenezuela.com. ABOUT KONTEXTUA: Kontextua is the leading contextual advertising network in Spanish and Portuguese speaking markets, which allows sites and blogs to monetize their advertising inventory across multiple formats, including in-text and in-image advertising. The network currently has more than 12,000 affiliated websites reaching an audience of 60 million Spanish and Portuguese speakers, and has over 800 advertisers with regional advertising campaigns.