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ALASKA WILD
QSR Offering Fish Recipes
Project Feasibility Report
Composed by: Nomis Liu, BA, MSc\u5289\u696d\u5b89
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Email: nomisliu@gmail.com
SEPTEMBER 2004
BEIJING / CHINA

2
Table of Content
Chapter 1\u2013Project Background
P. 5
1.1
\u201cAlaska Wild\u201d
1.2
QSR Catering Project
Chapter 2\u2013Catering Chains in China
P. 6
2.1
A Brief Market Review
2.2
Market Characteristics
2.3
Section Conclusion
Chapter 3\u2013Market Trend
P.12
3.1
Beloved Western Fastfood
3.2
Mostly Dine-in
3.3
Frequency of Consumption
3.4
Mid and Low-end Expenses
3.5
Main Courses
3.6
Section Conclusion
Chapter 4\u2013Establishment
P.18
4.1
Formulation of Project Proposal
4.2
Means of Investment
4.3
Business Administration and Operation
Chapter 5\u2013QSR Outlet Planning
P.21
5.1
Choice of Outlet
5.2
Beijing: a Brief Review
5.3
Strategy for Determining Outlet Location
5.4
Construction Items
5.5
Public and Ancillary Facilities
5.6
Environmental Protection
3
Chapter 6\u2013Market Positioning and Competition
P.29
6.1
Fastfood or QSR
6.2
Market Positioning
6.3
Market Competitors
Chapter 7\u2013Product and Pricing
P.34
7.1
Product
7.2
Project QSR Menu
7.3
Pricing
7.4
Products and Pricing of Major Competitors
7.5
Pricing Comparison between Project QSR and Competitors
Chapter 8\u2013Production and Cost Analysis
P.49
8.1
Production
8.2
Production Cost
Chapter 9\u2013Branding Strategy
P.55
9.1
Brand Significance
9.2
Brand Management
9.3
Brand Promotion and Development
9.4
Brand Marketing
9.5
Section Conclusion
Chapter 10\u2013Organizational Structure, Operation System, Human Resources
P.62
10.1
Organizational Structure
10.2
Operation System
10.3
Human Resources: Management
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endurablesuppli

Thanks. Great tutorial mate... Here's the Video Tutorial: http://bit.ly/cXQPGN - If you prefer video like myself. DThanks. Great tutorial mate... Here's the Video Tutorial: http://bit.ly/cXQPGN - If you prefer video like myself. Don't get me wrong, I still like ur tutorial!on't get me wrong, I still like ur tutorial!

reply05 / 01 / 2010
aparashar79

Hi Can you mail it to me on ashparashar25@gmail.com as need to refer it for college project.

reply03 / 06 / 2009
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