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Presentation Genius of Steve Jobs

Presentation Genius of Steve Jobs

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Published by Ben Cotton

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Published by: Ben Cotton on Sep 28, 2012
Copyright:Attribution Non-commercial

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09/28/2012

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 The PresentationGenius o 
Steve Jobs
Carmine Gallo
Columnist, BusinessWeek.com
 
B
4: Focusing on Benefts
..........................................................................................................................................................................55: Sticking to the Rule of Three..........................................................................................................................................................66: Selling Dreams, Not Products .........................................................................................................................................................77: Creating Visual Slides.........................................................................................................................................................................78: Making Numbers Meaningful...........................................................................................................................................................89: Using Zippy Words............................................................................................................................................................................810: Reveal “Holy Smokes” Moment ....................................................................................................................................................9And One Bonus: Practicing. A Lot. .....................................................................................................................................................10About Carmine Gallo .............................................................................................................................................................................11
Table of Contents
 
1
10 Techniques Jobs Used to Inform, Educateand Entertain
Steve Jobs — Presentation Genius
For more than three decades, Steve Jobs transormed product launchesinto an art orm. His bold vision or media consumption and his rise as theworld’s most celebrated corporate storyteller helped make Apple the mostvaluable company in the world. His presentations became the primary odderor technology news and speculation media, always occupying above-the-oldcoverage usually reserved or reporting on the world’s most important political,social and sporting events.Whether you’re a CEO, manager, entrepreneur, small business owner or sales/ marketing proessional, there’s so much you can learn rom the man that turnedproduct launches into global events. Here are 10 key techniques that Jobsused to inorm, educate and entertain.

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