Images and Perception

We are going to talk about...

Characteristics of visual communication The value of images Function of images Relationship between images and reality

What are images for?

Visual communication
When we use images to communicate something, we are in VISUAL COMUNICATION
Sender
Message Channel Receiver

Other ways of communication

Match every way of communication with its channel

Music

Grimace and movement

Writing

Spoken words

Talking

Sounds

Dancing, theatre

Written words

The value of images

In our society, images are very important because we use them to express and share information
DO YOU KNOW...

Where can we find images?

Which technology and instruments can we use to create and/or transmit images?

Illussion by Dvemor

The function of images

Images have 4 different functions:
1. 2. 3. 4. Giving Information Selling ideas or products Enjoyment Aesthetics and beauty

Surreal world by ~riolcrt

1. Giving information

They inform in a clear and direct way. Identifying things: logos, labels, flags.

1. Giving information

Indicating: signals, symbols, pictograms.

1. Giving information

Describing: maps, scientific drawing, plans.

1. Giving information

Communicating: images in newspapers, posters...

2. Selling ideas or products

Publicity images

3. Enjoyment

Images in cinema, TV, theatre, magazines...

http://www.youtube.com/watch?v=c3sBBRxDAqk

4. Aesthetics

Art creation

Botticelli The Birth of Venus (1486) Chema Madoz

Images and reality

An image can be a copy or an imitation of the reality, but also something without anything in common with reality. We have three types of images: Realistic images Figurative images Abstract images
Realistic style: 1967 Washbasin and mirror by Antonio Lpez

Abstract image: The Key, by Jackson Pollock

Figurative image: The shout, by Edvard Munch,1893.

Activities
Activity 1: Find in google images or FlickCC one image for every function we have talked about (information, exhortation, enjoyment, aesthetics). Download the slides and paste the images in. Send the result by e-mail to the address: eviprocaprevera@gmail.com

Activities
Activity 2: Modifying images. Change the shape of an image cutting away and sticking. The result must be recognizable. The aim of the activity is to get new shapes, fantastic and unreal, made by usual shapes.

Some examples