~ FIELD FORCE EXCELLENCE ~
PHARMA | MEDICAL DEVICES | DIAGNOSTICS | SURGICALS
A BroadSpektrum Healthcare Business Media’s Corporate Social Responsibility Iniave
Vol. 2 Issue 10
A year into operations and things are moving at rapid pace for us at MedicinMan. After pulling off BrandDrift 2012 and FFE 2012, we are now readying for Brand Drift 2013 and FFE 2013 in February 2013.
The 1st Breakfast for the Brain was a grand successand there‟s a report on Page 10 by Amlesh Ranjan,who moderated the proceedings and coined theacronym, B4B.
The 2nd B4B will be held on Friday, 5th October at theCourtyard Marriott, Andheri East, Mumbai from 0815AM to 1000 AM.The outcome of the 1st B4B
we now have Medicin-Man Academy to conduct skill certification programsfor pharma professionals from entry to senior levels insales, marketing, L & D, SFE, KAM etc;Our First Skill Certification Program for Pharma SalesTrainers will be in December 2012
Dr. S. Srinivasan who was Sr. VP at Aventis will kick start our skill certification process as Dean, MedicalEducation of MedicinMan Academy. This issue hasthree articles by Dr. Srinivasan. We believe that every pharma field sales person must be knowledgeableabout common medical conditions and we begin thisissue with “Understanding CHF”. Let us know your thoughts on this.
This issue is power packed with articles from veteranslike Anthony Lobo, who has worked for 37 years as aMedical Rep and has demonstrated that one can work
Anup Soans, Editor
in a highly professional manner even in challengingsituations. Anthony Lobo has written on the lost art of listening – an increasingly important skill in a noisyworld.
Prof. Vivek Hattangadi continues the second part of hisObjection Handling – an excellent and comprehensivetreatment of an important skills area for MRs andFLMs as well as training managers.
Dr. Surinder Kumar has written on Decision Making – an important skill for aspiring and practicing managers.
“10 Steps to Success” by V. Srinivas is a reminder for Medical Reps on the essentials of pharma field sales.
Dr. Amit Dang continues his series on Pharmacology,making this issue of MedicinMan a wholesome learn-ing exercise to produce knowledgeable and confidentfield sales people.Finally, my third book, Repeat Rx is now available asan eBook on Amazon.com, for reading on the Kindle,iPad as well as the PC and Mac.