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Raab Guide to Demand Generation Systems

Raab Guide to Demand Generation Systems

Ratings: (0)|Views: 220|Likes:
Published by Nuno Fraga Coelho

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Published by: Nuno Fraga Coelho on Sep 30, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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Ra ab Guide to Demand Generat io n S ystems: S elect ion P rocess
Published by:
 
345 Millwood RoadChappaqua, NY 10514www.raabassociatesinc.com
Sponsored by:
 
Copyright 2008 Raab Associates Inc.www.raabguide.comThis copy is provided courtesy of Marketo,Inc. Permission is hereby granted to reproduce this material so long as it is presented in full and withoutmodification, including this copyright notice. Product names may be trademarks or registered trademarksof their respective owners.
 
Raab Guide to Demand Generation Systems: Selection Process
 
Copyright 2008 Raab Associates Inc. All rights reserved. www.raabguide.com
 
Table of Contents
Introduction...................................................................................................................1Selection Process.........................................................................................................2Information to Gather....................................................................................................6
Email...............................................................................................................................................6Web Forms and Pages...................................................................................................................7Other Channels...............................................................................................................................9Lead Scoring.................................................................................................................................10Campaign Management................................................................................................................11CRM Integration............................................................................................................................14Prospect Database.......................................................................................................................15Reporting......................................................................................................................................16Technology...................................................................................................................................18Implementation and Support........................................................................................................20Pricing...........................................................................................................................................21Vendor...........................................................................................................................................21

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draab added this note
This is from 2008...quite out of date. See www.raabguide.com for current information.

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