WHAT IS POSITIONING?
Positioning is the act of
designing a company’s offering
andimageto occupy adistinctiveplace in the minds of
the target market.
The goal is to locate the brand in theminds of consumersto maximize the potential benefit to the firm.
A good brand positioning helps guide marketingstrategy by clarifying the
, identifyingthegoalsit helps the consumer achieve, and showinghow it does so in aunique way. 3