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Frankfurt Academy Quarterly (Autumn Edition) Knowledge: Can i play, too?

Frankfurt Academy Quarterly (Autumn Edition) Knowledge: Can i play, too?

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Published by Frankfurt Quarterly
Knowledge & Entertainment for the readers of tomorrow: There’s hardly any field of publishing currently experiencing such a strong boom as children’s and young adult media. Sales of digital products in particular are growing exponentially. We are also witnessing the increasing convergence of education and entertainment. The Frankfurt Book Fair will have a special focus on education and children’s and young adult media, with 1,500 exhibitors and about 400 events dedicated to the topics.
Knowledge & Entertainment for the readers of tomorrow: There’s hardly any field of publishing currently experiencing such a strong boom as children’s and young adult media. Sales of digital products in particular are growing exponentially. We are also witnessing the increasing convergence of education and entertainment. The Frankfurt Book Fair will have a special focus on education and children’s and young adult media, with 1,500 exhibitors and about 400 events dedicated to the topics.

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Published by: Frankfurt Quarterly on Oct 01, 2012
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11/30/2012

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Three insiders talk onchildrens‘ and YA media
Why social media canmake the difference for
Strange Chemistry 
A chance encounterwith the makers of 
Sony‘s Wonderbook 
Frankfurt Academy Quarterly
CAN I PLAY TOO?!
Knowledge & Entertainment for the readers of tomorrow
Thee’s hadly any eld o publishing cuently expeiencing such a stong boo as childen’s and young adultedia. Sales o digital poducts in paticula ae gowing exponentially. We ae also witnessing the inceasingconegence o education and entetainent.
Autumn Edition, October 2012
The Fankut Book Fai will hae aspecial ocuson education and childen’s and young adult edia,with ,500 exhibitos and about 00 eents dedicated to the topics.
T   e  e i   s  a c  ow d 
 
As
Atrid Lindgrn
once said, “What the wold o tooow will be like is geatly dependent on thepowe o iagination in those who ae leaning to eadtoday.” In this issue we intoduce you to e publish-es who today ae aleady shaping the wold o too-ow’s eades by packaging knowledge and educationo childen and teenages in digital o. In ou“Thee is a Cowd”colun,
Nal Hoin
explains the diingoces behind his UK-based poduction ,
Winged-Chariot 
,
Claudia Maucco
o the Italian licensingcopany
Atlantyca
poides us with insights into hetansedial business odel, and the autho, illustato,poduce and publishe,
Martin Baynton
tells us why
Pukeko Pictures 
is conqueing the wold o its basein New Zealand.Social edia and social eading hae becoe an ipo-tant pat o the eading expeience o young people. In“Tending Topics”, we hea o
Amanda Ruttr
, bosso the newly oed science ction ipint,
Strange Chemistry 
, which is pat o the Bitish
Osprey Group
,about why blogging is so ipotant o success – andhow she deals with the ceatiity o the cowd. The
 
“Seendipity”section is a place o outsides’pespecties and chance encountes. This tie thespotlight is on electonics giant
Sony 
, whose
Sony Entertainment 
diision has so a lagely esticted itspublishing actiities to gaes, usic and l. Fo its
Wonderbook 
seies, it is now coopeating with bookpublishes o the st tie. We ask
U Bandoi
,head o 
Sony Entertainment Europe 
, what it’s allabout...
Welcome!
Holger Volland
Vice Presicent, Media Industries
I look owad to seeing you at theFankut Acadey coneences in Octobe. We’ll be hosting aseina about tends in the childen’s and YA aket, and o couse you can eet all the people we’e inteiewedhee, at coneences such asTools o Change o Pub-lishingoPublishes Launch. Please enjoy this th issue o the
Frankurt Academy Quarterly 
– and join inthe discussion on ouFankut Acadey Blog.P.S. We hae pepaed ou special
FAQ 
editions oyou. These e-books ae wide-anging copendius o knowledge on such topics as innoation and businessodels. You can download theheeo ee.
 Holger Volland is VP Media Industries at the Frankfurt Book Fair, and head of the
Holger Volland
, © Ch. Schmidt
One oe thing: this ee quately agazine is likea aouite child to us at the
Frankurt Academy 
. Itshould be a global souce o geat publishing ideas,which eans it gets bette with eey additional neweade. So i you like it, please spead the wod – andalso thelinkto the (ee) subsciption.
2
E    d  i      t     or  i      al     
T   e  e i   s  a C  ow d 
 S    e r   e n d  i       pi      t       y 
I   m  pr  i   n t   
T   e n d i  n g  T   o pi   c  s 
 
Three is a croWd1: WingedcharioT:“We don’T have abusiness model ...We have an invesTmenT andexperimenTaTion model”
FA
talked to thee business insides to get thei take on the latesttends in childens’ & young adults edia:
WingedChariot 
publishe
Nal Hoin
(UK);
Claudia Maucco
, CEO o 
Atlantyca
(Italy) and
Martin Baynton
, ounde o 
Pukeko Pictures 
(New Zealand).
ByNina Klein
WingedChariot 
publishe
Nal Hoin
on new tends inchildens’ edia & education
 WingedChaiotis a publishe o intenational,ultilingual pictue books. Founded in 2005 as a pintpublishe,
WingedChariot 
launched into digital ully in2009 – and wee the st pape publishe to bing outa pictuebook on the iPhone. Publishe & ounde
NalHoin
 saidback then that he belieed that obilepublishing “has gien us a leel playing eld whee wedon’t hae to copete with the big publishing housesbecause we ae not weighed down by ineciencies inpinting and deliey”. Now,
WingedChariot 
is 00 pecent digital, has gatheed thee yeas o expeience inthe aket o childens’ edia and education – andhas had aple chances to test new business odels.
FAQ:
You promote
WingedChariot 
on your website bysaying: languages, learning & play. Education, andspecically language learning, is at the heart of thecompany’s philosophy, with some titles giving youngreaders the option of having stories narrated to them inup to ten different tongues. What’s your businessmodel?
“People ask me to predict the future, when all I want to do is pre- vent it. Better yet, build it. Predicting the future is much too easy,anyway. You look at the people around you, the street you stand on, the visible air you breathe, and predict more of the same. Tohell with more. I want better.” 
 Ray Bradbury  Neal Hoskins
is a producer at 
WingedChariot
and the lead di-  gital consultant for the
Bologna Children‘s Book fair
. His latest work can be found at  
Neal Hoskins
, WingedChariot
3
E    d  i      t     or  i      al     
T   e  e i   s  a C  ow d 
T   e n d i  n g  T   o pi   c  s 
 S    e r   e n d  i       pi      t       y 
I   m  pr  i   n t   

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