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Questions for Ruud Janssen for Event Camp Middle East

Questions for Ruud Janssen for Event Camp Middle East

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Published by Ruud Janssen
Speaker interview vent Camp Middle East
Speaker interview vent Camp Middle East

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Categories:Types, Speeches
Published by: Ruud Janssen on Oct 03, 2012
Copyright:Attribution Non-commercial


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Questions for Ruud W Janssen for Event Camp Middle East 2012
Your Title and OrganisationManaging Director, TNOC | The New Objective CollectiveTitle of Your Session
The Hybrid Events Process and how to apply it to your event.
When it comes to hybrid events, it seems that meeting organizers and attendees may hail from two entirely differentplanets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, butmeeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria andexpectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events,recently completed the most comprehensive study ever conducted on hybrid meetings. In this session contributingresearcher Ruud Janssen will reveal a number of key insights gained from this study; and help participantsunderstand how the most common obstacles to executing a successful hybrid event are often the result of differingexpectations between organizer and attendee.Please provide 3 key learning objectives from your presentationLearner Outcomes:1) Use techniques that organizers and attendees agree make for remarkable hybrid events2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event successHow did you get into the Events Industry?
 As a teenager I’ve had the opportunity to travel and live across the world and experience some unusual events. Theone that most stuck to my memory is the People Power Revolution in Manila, Philippines in the mid 80’s. Whenpeople get together, the dynamics can lead to literal revolutions in behavior.This motivated me to focus on this when I first started my career as a hotelier at first and later specializing in Meeting& Events organizing. I felt a gravitational pull towards the power of Meetings & Events and now manage TNOC, acollective focusing on delivering innovations for meetings & events across the globe for associations andcorporations.What do you love most about the Events Industry?
Experimenting with event formats and innovations is very addictive and the very best way to learn aboutinnovations. I enjoy being inspired and energizing industry professionals by tapping into first handexperience in operating events from large scale Corporate, Government and Association Conferences for 3500 participants in Japan to Informal meetings of the European Union as well as initiating open sourceprojects such as Event Camp Europe and curating TEDx initiatives.
What do you like least about the Events Industry?
I enjoy the industry, the adrenaline rush and the peak performance required to thrive in this industry. The eventsindustry is a cocooned industry that needs to come out of its shell. We have every motive and reason to do so. Idislike uninspired events that are put together without thought for the objectives of the stakeholders. If you don’tunderstand what behavior change needs to come out as a result of the event, the event lacks focus and intent.Why are you inspired to speak at Event Camp Middle East?The Middle East has a lot of talent and potential from the perspective of the Meetings Industry. Over the past coupleof years, I’ve had the opportunity to deliver training in the Middle East and I am very enthusiastic about the drive andeagerness of the talent. Furthermore, I am an EventCamp addict and recovering organizer. How could I resist theenthusiastic suggestion of organiser Josh Dry, to speak from the comfort of my own desk in Switzerland?Have you been involved in previous Event Camps and if so in what capacity (ies)?I am an EventCamp addict and recovering organizer. I need to have a very good reason not to be involved. Here aresome recent experiments I was delighted to be involved in:9/9/2010 - Initiated and hosted a POD event in Basel of the first Event Camp Twin Cities in 201024-26/8/2011 - Speaker and onsite contributor to Event Camp Twin Cities 2011
9/9/2011 Initiated and co-organised the first Event Camp Europe in London Sep 2011 (with Jenise Fryatt, LindseyRosenthal, Paul Cook, Elling Hamso)5/11/2012 - Remote presenter for Event Camp Vancouver 20112/3/2012 & 31/5/2012 initiator & organizer – Event Camp Europe Amsterdam (Hangout) Brainstorms  and now delighted to be contributing to Event Camp Middle East!
Please provide contact information as below:Please also supply a short bio of you up to 100 words
I’ve been a practitioner of Marketing in the Hospitality and Meetings & Events Industry over the past 20years. I founded and now manage TNOC, an unconventional marketing collective.I’ve held management and senior executive positions in the Hospitality, Professional ConferenceOrganising and Association Management Companies such as Steigenberger Hotels & Resorts, Elior andCongrex Group as well as serving as President for MPI, Meeting Professional International in theNetherlands and as Director on the International Board of Directors of MPI International. I am currentlyserving as a board member of the Meeting Support Institute and as Vice Chairman of Project Meeting Architecture.Living and working around the globe helps me relate to the everyday challenges faced by professionalswhen organising events across complex decision making units for Corporate, Government and Associationclients.I have an insatiable appetite and fascination in how people learn and how behavior changes as a result of experience and learning. I personally have a background in hospitality marketing from the HotelManagement School Maastricht and Cornell University in Ithaca, NY. I am currently active as an accreditedtrainer for MPI Global Training+.Currently I dedicate part of my time developing professional education programmes and lectures at variousUniversities on Branding, Association Management, Conference Organising, Meeting Planning, StrategicMeetings Management, PR & Communications, Online and Multimedia Marketing.Curiosity and hands on experience in online applications have guided me through the do’s and dont’s of online marketing. I enjoy experimenting with interactive methods of presenting which are aimed at optimallearning in a professional educational environment.
Twitter Handle = @ruudwjanssen Your linked in address (if you have one) =http://ch.linkedin.com/in/ruudwjanssen Photo of you :

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