The Nature of Marketing

Excellent document! If you're interested in internet marketing and want to learn more about the marketing thought leadership that's behind DDB's world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference. Follow the link to view some compelling case studies or watch Chuck on YouTube here http://www. youtube.com/user/natureof marketing

alallen

Michelle, Wow! What a fantastic resource! Stripped-down, to-the-point, and all really clear advice and guidance. VERY helpful! Thanks for creating it and sharing it so freely with the online community. I'm looking forward to whatever else you come up with in the future.

journalgirl

Michelle, This blue print for your Social Media Marketing Plan is amazing! I can't emphasize enough how comprehensive it is. It has taken me over 6 months to gather about 25% of the information you have provided here in your Social Media Daily! I have been trying to implement a Social Medial Marketing Plan as I go while helping a good friend of mine promote her new website. I would say I have more than limited experience, but having a comprehensive, step by step guide is going to be invaluable. I can’t thank you enough for putting this together. You are right on target seeing the lacking of a step-by-step guide outlining how to promote with social – what sites to go to, what to do with then, and in what order. Thank you again for sharing this! Sarah Keegan Columbus, Ohio