Implications: for Impact of SNS & Blogs on Indian Adult Consumer

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“Social Media and its impact on

Indian Adult Consumer:A Study on the influence of Blogs&Social Networking SitesOn

Adult Consumer’s

purchase

decisions.”

A Report by: Adil Mirza 07BS0257 Under the guidance of: Prof. T.V. Ramraj

*

This report is submitted in partial fulfillment of the requirements of MBA program

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Acknowledgements

I am highly indebted to Prof. T.V. Ramraj, my project mentor, for providing valuable advice in designing and implementing the methodology & various research tools to collect relevant data & cooperation in completing the same.I thank him for his valuable feedback and inputs at various stages of the project.I am also thankful to the Library, Computer Center and other support staff for their cooperation extended to me during the course of the project.

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Contents

Acknowledgements ......................................................................................................................... 2Contents .......................................................................................................................................... 3Executive summary ......................................................................................................................... 5Introduction ..................................................................................................................................... 7The concept of community ......................................................................................................... 7History of SNS .............................................................................................................................. 8History of Blogs ............................................................................................................................ 8Internet penetration and usage in India ..................................................................................... 9Drivers behind social networking and blogging in India ........................................................... 10Structure of a social networking site ......................................................................................... 12How does a Social Networking Sites help Adults? .................................................................... 13Business Model of a Social networking Site .............................................................................. 15Impact on advertising ................................................................................................................ 15Orkut & its influence ................................................................................................................. 17Implications ............................................................................................................................... 19Blogging ..................................................................................................................................... 20Blogging as a social activity in India........................................................................................... 20What do Indians read online? ................................................................................................... 24Implications ............................................................................................................................... 25Primary Data Analysis .................................................................................................................... 26Objectives of the project ........................................................................................................... 27Scope of the project .................................................................................................................. 27Limitations of the project .......................................................................................................... 27Methodology ............................................................................................................................. 28

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