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Impact of SNS & Blogs on Indian Adult Consumer

Impact of SNS & Blogs on Indian Adult Consumer

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Published by Dr Adil Mirza

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Published by: Dr Adil Mirza on Jan 19, 2009
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10/16/2011

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“Social Media and its impact on
Indian Adult Consumer:A Study on the influence of Blogs&Social Networking SitesOn
Adult Consumer’s
purchase
decisions.”
 
 A Report by:  Adil Mirza  07BS0257 Under the guidance of:  Prof. T.V. Ramraj 
*
This report is submitted in partial fulfillment of the requirements of MBA program
 
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 Acknowledgements
I am highly indebted to Prof. T.V. Ramraj, my project mentor, for providing valuable advice in designing and implementing the methodology & various research tools to collect relevant data & cooperation in completing the same.I thank him for his valuable feedback and inputs at various stages of the  project.I am also thankful to the Library, Computer Center and other support staff   for their cooperation extended to me during the course of the project.
 
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Contents
Acknowledgements ......................................................................................................................... 2Contents .......................................................................................................................................... 3Executive summary ......................................................................................................................... 5Introduction ..................................................................................................................................... 7The concept of community ......................................................................................................... 7History of SNS .............................................................................................................................. 8History of Blogs ............................................................................................................................ 8Internet penetration and usage in India ..................................................................................... 9Drivers behind social networking and blogging in India ........................................................... 10Structure of a social networking site ......................................................................................... 12How does a Social Networking Sites help Adults? .................................................................... 13Business Model of a Social networking Site .............................................................................. 15Impact on advertising ................................................................................................................ 15Orkut & its influence ................................................................................................................. 17Implications ............................................................................................................................... 19Blogging ..................................................................................................................................... 20Blogging as a social activity in India........................................................................................... 20What do Indians read online? ................................................................................................... 24Implications ............................................................................................................................... 25Primary Data Analysis .................................................................................................................... 26Objectives of the project ........................................................................................................... 27Scope of the project .................................................................................................................. 27Limitations of the project .......................................................................................................... 27Methodology ............................................................................................................................. 28

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