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PNAUndecidedVoters10-3

PNAUndecidedVoters10-3

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Published by ProjectNewAmerica

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Published by: ProjectNewAmerica on Oct 03, 2012
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11/30/2012

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Undecided Voters in the West
A Unique, In-Depth Look at the Region
ʼ
s Key Swing Voters
 
________________________________________________________
Project New America 
ʼ   
s Western Undecided Voter Survey offers an unprecedented look at swing presidential voters in one of the nation 
ʼ   
s key battleground regions. While most standard polls have only a small percentage of undecided voters, this poll consists of 503 interviews with undecided presidential voters across four states—Arizona, Colorado,Nevada and New Mexico—that came from a total survey of 4,588 voters contacted online.The result is a far more vivid picture than anything available in the public sphere. The Western Undecided Voter Survey answers important questions about the demographic composition of undecided voters in the West, as well as questions about how they will make their decisions, and what they are looking for in candidates.
1)
 
Western undecided voters are more likely to be women, independent, and—contrary to stereotypes—fairly well educated.
Compared to the overallpopulation of likely voters in the West, undecided voters are more likely to be women(59%) and identify as independent (66%) and moderate (72%). Contrary tostereotypes that undecided voters are uninformed and uneducated, this groupappears to be roughly in line with the rest of voters in terms of educationalattainment. 83% of undecideds have attended at least some college, compared to88% of likely voters in each of these states, according to recent PNA polling.
 
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Undecided voters plan to watch the debates, which will be influential indetermining who they vote for.
Flying in the face of preconceptions that undecidedvoters are disengaged from the political process, 73% of undecided voters said theyplan to watch the debates. 42% said that the debates would be the single biggestinfluence in determining their vote. The debates will be even more important amongthose voters who say they
ʼ
re more interested in the election. 76% say they willdefinitely vote.
3)
 
Overwhelmingly, undecided voters say they
ʼ
re looking for a candidate theycan trust.
These voters do not believe their families will be better off with onecandidate or the other, and they are hardly concerned at all whether the candidatesagree with them on the issues. When we asked which characteristics were mostimportant to voters in determining their vote, the highest percentage (nearly 4 in 10)said “Is someone they can trust.” The least important characteristic by far is “agreeswith you on the issues.”
 
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 4)
 
President Obama has a favorability advantage over Mitt Romney.
Obama isviewed favorably by 51% of these voters, and unfavorably by 45%. Mitt Romney isunderwater with a 40-54 favorable-unfavorable rating. On values issues like “caresabout people like you” and “will support the middle class,” Obama has a soundadvantage over Romney, as he does on most issues.
 
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