Viktor Mayer
-
Schonberger, Kenneth Cukier
Big Data
A Revolution That Will Transform How We Live, Work, and
Think
A revelatory exploration of the hottest trend in technology and thedramatic impact it will have on the economy, science, and society atlarge.
Which paint color is most likely to tell you that a used car is in goodshape? How can Con Edison catch the most dangerous New York Citymanholes before they explode? And how did Google searches predictthe spread of the H1N1 flu outbreak?The key to answering these questions, and many more, is bigdata. “Big data” refers to our newfound ability to crunch vast collectionsof information, analyze it instantly, and draw sometimes profoundlysurprising conclusions from it. This emerging science can translatemyriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our newfoundcomputing power to unearth revelations that we never could have seenbefore. A revolution on par with the Internet or perhaps even the printingpress, big data will change the way we think about business, health,politics, education, and innovation in the years to come. It also posesfresh threats, from the inevitable end of privacy as we know it to theprospect of being penalized for things we haven
’
t even done yet, based onbig data
’
s ability to predict our future behavior.In this book, two leading experts in the field reveal what bigdata is, how it will change our lives, and what we can do to protectourselves from its hazards.
Big Data
is the first big book about the nextbig thing.
VIKTOR MAYER-SCHÖNBERGER is Professor of Internet Governance and Regulation at OxfordUniversity. He is the author of
Delete: The Virtueof Forgetting in the Digital Age
.
KENNETH CUKIER is the data editor of the
Economist
and a prominent commentator ondevelopments in big data.Author
’
s Residence:Mayer-Schönberger: Oxford, United Kingdom;Cukier: London
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1
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9780544002692
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$
27.00/
Hardback
Big Data
MARCH
•
Business/Science
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256 pages
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6.000 in W| 9.000 in H
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Carton Qty: 12
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Territory: US, C, O
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B: John Murray PublishersT/A/S: HMHP/M: The Garamond Agency
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National author tour including New York,Boston, Washington, D.C., Seattle, and SanFrancisco
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National print and online advertising
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NetGalley pre-pub promotion
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Foreign rights sold to the UK, China, Japan, andKoreaE-book Available 9780544002937March
EAMON DOLAN/HOUGHTON MIFFLINHARCOURT www.hmhbooks.com