“OBJECTIVE OF THE SUMMER TRAINING
Every Organization wants to know the position of his product and consumer behavior about their product in the market. For it, it is very essential for anorganization to know about the view of consumers and about their competitive product prevailing in the market. This project report on
“Consumer Survey and SalesPromotion”
is aimed to estimate market potential their drawback in various areas.
Few are the some objectives of this summer training program.
To know the compact share of company product.
To know the consumer acceptance of purchase of product.
To access probable volume of future sales.
To study the features which are beneficial for the product in future.
The consumer complains regarding quality, packing and supply of the product.
To observe all techno non- techno aspects prevalent in the market.
To analyze the techno base of consumer satisfaction and what type of measure should be taken to increase it.
To analyze the consumer dissatisfaction and what corrective remediesshould be taken.
To remove the misconception of dairy milk in consumers.
By. Amit Kumar 2