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Magadh Dairy Project,

Magadh Dairy Project,

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Published by Amit Kumar
Sudha Dairy Milk Project, Gaya
Sudha Dairy Milk Project, Gaya

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Published by: Amit Kumar on Oct 04, 2012
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01/02/2013

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ACQUAINTANCE WITH PROJECT REPORT / SUMMER TRAINING PROGRAMME
This Summer Training Programmer is very useful technique provided by institutionand organization for imparting practical knowledge and skill to the students who arestudying theoretical body of knowledge.I have done my project report of “Consumer Survey and Sales Promotion of 
BiharState
 
Co-operation
 
Milk 
 
Product
 
Federation
 
Ltd
.
Gaya Dairy” in differentregion of Gaya city.
The Co-operation organization provided question arise paper containing thirteenquestion (such as from where you purchase milk, how much milk you usually purchase a day) these question answered by the consumer which are related to sudhaMilk & Information are collected. They provided as a lactometer for checking the percentage of water present in consumers milk & we tried our best to convince theconsumers about water percentage, hygiene, purity between consumer milk and Sudhamilk.
By. Amit Kumar 2
 
ACKNOWLEDGEMENT
I have done this project at Bihar State Co-operation Milk Producers Federation Ltd.Gaya Dairy ‘Gaya’ On “Consumer Survey & Sales Promotion of Sudha Milk. I amgrateful to all those have given me the opportunity & guidance to go for this projectafter completing it.First of all I would like to pay my heartiest respect to Sheetal Madam Faculty of Business Management Department for encouraging me add extended help focompletion of these types of first direct experience felled with consumers &Organization.I express my sincere gratitude to
Dr. K.K. Sharma
Manager 
Bihar State Co-operative
 
Milk 
 
Product
 
Federation
 
Ltd
.
Gaya Dairy Gaya, for doing the projectfrom his organization.I am paying my deepest gratitude & thanks to Mr. Satish Chandra Sukla Plantincharge, Mr. Umesh Prasad Processing incharge, Badruddin Ansari Engineer incharge, Sarfaraj Ahmad Shift incharge Dilip Kumar Mishra Technician & Ojha jiQuality controll, for providing me all sufficient information and necessary equipmentand facilities in completing it.Lastly I would like to offer thanks to my colleagues, seniors, our parents and all staff member at Gaya Dairy, Gaya & Department’s of Business Management J.J. College,Gaya.
By. Amit Kumar 2
 
“OBJECTIVE OF THE SUMMER TRAINING
Every Organization wants to know the position of his product and consumer  behavior about their product in the market. For it, it is very essential for anorganization to know about the view of consumers and about their competitive product prevailing in the market. This project report on
“Consumer Survey and SalesPromotion”
is aimed to estimate market potential their drawback in various areas.
Few are the some objectives of this summer training program.
A)
To know the compact share of company product.
B)
To know the consumer acceptance of purchase of product.
C)
To access probable volume of future sales.
D)
To study the features which are beneficial for the product in future.
E)
The consumer complains regarding quality, packing and supply of the product.
F)
To observe all techno non- techno aspects prevalent in the market.
G)
To analyze the techno base of consumer satisfaction and what type of measure should be taken to increase it.
H)
To analyze the consumer dissatisfaction and what corrective remediesshould be taken.
I)
To remove the misconception of dairy milk in consumers.
By. Amit Kumar 2

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