A Summer Internship Project Report On
“MARKET ANALYSIS & IMPACT OF LOCALIZED
PROMOTIONAL ACTIVITIES OF AMUL PRO FOR THE AWARENESS OF CONSUMERS”
SHREE CHIMANBHAI PATEL INSTITUTE OF MANAGEMENTAND RESEARCH
World Dairy Si
The International Dairy Federation (IDF) last month released its World Dairy Situation2011 report during the World Dairy Summit in Parma, Italy. This annual report highlights globaltrends in farm milk production, dairy processing and world trade in dairy products and bringsstrategic insights about the growing and dynamic world dairy market for use by producers of farmmilk, dairy product manufacturers and end users of dairy products around the globe.World farm milk production from all species of animals in 2010 grew by 1.8 percent. Milk from dairy cows, which represents 83 percent of the world total farm milk production of 721million metric tons (mmt), grew by 1.6 percent in 2010, while buffalo milk production grew by 3.1percent (and accounts for 13 percent of total world farm milk production). This growth in farmmilk resulted in increases in world processed production of all major dairy products. \ After decreasing slightly in 2009, global per capita milk and dairy production grew by 1percent in 2010 to average 104.6 kilograms (milk equivalent). World regions with the largest shareof world milk consumption include Asia (39 percent of global dairy consumption), Europe (29percent) and North America (13 percent). However, according to the IDF report, South Americaexperienced the largest rate of growth in dairy consumption followed by Asia.World trade in dairy products continues to grow and in 2010 accounted for over 7 percentof farm milk production, or 51.9 mmt. This was an increase of 9 percent above the previous year.Most of these dairy products in world trade came from the top 4 exporters, with the EuropeanUnion, New Zealand, United States and Australia accounting for 73 percent of world dairy exports.World dairy market prices in 2010 and early 2011 recovered from the lower levels seen inlate 2008 and early 2009. IDF reports that farm milk prices in the United States in 2010 were 27percent higher than year-earlier and increased 22 percent in New Zealand and 15 percent in theEuropean Union.