MUSICICONOGRAPHY
Coldplay
HOW DO THEIR PRODUCTS APPEAL TO A TARGET AUDIENCE?
Recently Coldplay have adopted using the theme of brightly
coloured graffiti which is something that is often associated with the
youth culture of today. The graffiti can be found on the Coldplaywebsite, album covers and even the bands own personalinstruments. There is a photo that the band uses where they are putin a rundown urban area with the graffiti, which again would connote
that the band is trying to appeal to a young target audience, if
Coldplay were successful in reaching a younger target audience itmeans their fan base would have expanded allowing them to sellmore records.
WHAT ARE THEIR IDEOLOGICALVALUES?
From just the apparel of Coldplay I think that some of their main
ideologies are that they understand and are trying to give the
younger generations a voice in todays society. This is shown bytheir reoccurring use of graffiti and placement in urbanenvironments. In addition to their link with the younger generationsthey also seemed to be marketed towards adults who grew up in the
70’s around the “hippy” era where over the top vibrant colours were
often used. If this is true then another one of the ideologies could be
that they believe everyone is equal so that’s why they’re trying to
appeal to such a broad audience.
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