he Frankfurt Book Fair has been steadily increasing thedigital presence at its annual event and at the 2012 fair,digital will be more evident than ever with the latestgadgets, hot topics, and new perspectives scatteredthrough the halls. For its two most accessible digitalprograms—Frankfurt Hot Spots and Frankfurt Sparks—fair-goers don’t even have to leave the show ﬂoor to check thingsout and participate in the conversation. Frankfurt Hot Spotsare the fair’s “plug & play multimedia stands, meeting areas,and live presentation platforms.” Described as “nodes of inno-vation,” there are six throughout the exhibit halls, each focus-ing on a different sector of the publishing business.Now in its fourth year, the popular Frankfurt Sparks pro-gram is back with stages in hall 4.2 (STM, Academic Pub-lishing & Specialist Information) and hall 8.0 (English-Speaking World). The events are centrally located and featureinterviews and discussions with industry players on the latesttrends and developments in publishing.
Frankfurt Dives Into Digital
The DIGITAL SPOTLIGHT
THE HOT SPOTS
Here are the Hot Spots at this year’s fair,with themes and locations listed below(see the map for exact locations):
Hot Spot: Digital Innovation
Location: Hall 8.0
Exhibitors and presenters at the Hot Spot DigitalInnovation focus on a range of forward-lookingsubjects, including software products, data con-version, database structuring and maintenance,and startups and other players in digital publishing.
Hot Spot: Education
Location: Hall 4.2
The Hot Spot Education features subjects likeinnovative teaching and learning aids, games, digi-tal whiteboards, education software and e-learn-ing solutions, and solutions and strategies forschools, universities, and other community plat-forms.
Hot Spot: Kids & E-reading
Location: Hall 3.0
The Hot Spot Kids focuses on “what’s winninghearts in one of the most demanding and dynamictarget groups worldwide: kids, youngsters, andthose who are young at heart.” It features suppli-ers of digital stories, illustrations, audio, comics,and animation, as well as providers of e-books,enriched books, e-bookstores, virtual communi-ties, self-publishing and social media platforms,“enriched” books and apps, and other digitalmedia projects.
Hot Spot: Mobile
Location: Hall 6.1
The Hot Spot Mobile showcases developmentsin tablets, e-readers, and apps, network providers