31 Days of the Dragon -Program Overview
What this program was:
HP wanted to deepen its commitment to the blogosphere and its support of thenew media initiatives that build strong relationships in this unique community of writers, reviewers, fans and enthusiasts of every kind. To accomplish this, HPprovided 31
HDX “Dragon” systems to
31 selected influencers to give away tolucky readers on their sites over 31 days (one per blogger).
Why community influencers/bloggers?
HP’s mission was to build and maintain long
-lasting relationships with bloggersand site owners and to support them in their endeavors. HP believes thesepeople represent an exceptional and dedicated segment of the communicationsand media landscape and that their influence is on the rise.This was an opportunity to both raise awareness about the HDX and other HPproducts and to generate more conversation about HP in the blogosphere. Also,
HP wanted to say “thanks” to the influencers for all their great work, as well as to
their readers for their participation and support of blogs and forums.