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31 Days of the Dragon Case Study

31 Days of the Dragon Case Study

Ratings: (0)|Views: 189|Likes:
Published by mithil
HP wanted raise awareness about the HDX and other HP products and to generate more conversations about HP in the blogosphere.

Check how they become successful in this Word-of-Mouth Marketing Campaign.
HP wanted raise awareness about the HDX and other HP products and to generate more conversations about HP in the blogosphere.

Check how they become successful in this Word-of-Mouth Marketing Campaign.

More info:

Published by: mithil on Jan 19, 2009
Copyright:Attribution Non-commercial

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09/03/2013

 
HP 31 Days of the DragonWord-of-mouth MarketingCase Study
 ® 
 
31 Days of the Dragon -Program Overview
What this program was:
HP wanted to deepen its commitment to the blogosphere and its support of thenew media initiatives that build strong relationships in this unique community of writers, reviewers, fans and enthusiasts of every kind. To accomplish this, HPprovided 31
HDX “Dragon” systems to
31 selected influencers to give away tolucky readers on their sites over 31 days (one per blogger).
Why community influencers/bloggers?
HP’s mission was to build and maintain long
-lasting relationships with bloggersand site owners and to support them in their endeavors. HP believes thesepeople represent an exceptional and dedicated segment of the communicationsand media landscape and that their influence is on the rise.This was an opportunity to both raise awareness about the HDX and other HPproducts and to generate more conversation about HP in the blogosphere. Also,
HP wanted to say “thanks” to the influencers for all their great work, as well as to
their readers for their participation and support of blogs and forums.
2
 
What is the HP HDX Dragon?
HP’s flagship notebook
20.1” 1080P Hi
-def screen
Intel Extreme Edition processor
BluRay Player
Prize package valued over $5,500 including:
Microsoft Office
Corel PaintShopPro X2
Corel Painter Essentials
Corel UleadVideo Studio Plus 11.5
Symantec Norton Internet Security
Viva Piñata
Microsoft Flight Sim
Microsoft Flight SimExpansion Pack
Gears of War
Pirates of the Caribbean -The Curse of the Black Pearl -BluRay
Pirates of the Caribbean -
Dead Man’s Chest
-BluRay
Pirates of the Caribbean -
At World’s End
-Blue Ray
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