why ShoulD i reaD TheDeiniTive GuiDe Tob2b Social MarkeTinG?
Social marketing has become anintegral part o our lives and continuesto evolve. A ew years ago everyonewas talking about the importanceo B2B companies being active andcreating pages on sites such asFacebook and Twitter– now theconversation has shited and is movingtowards the idea that every marketingcampaign must be social.
The new theory is that social is more than just a channel or tactic; it is a strategy thatshould be present in every aspect o yourmarketing. And now that B2B nallyunderstands the power o social, howdo you harness it? How do you enticeand engage your audience to share yourmessage and to be a brand ambassador? As a marketer, you need to learn toleverage social media – or buildingrelationships, listening to the market,promoting content, and infuencing buyerseven beore they’re identied as potentialleads.
You have to do more than socialmedia; you have to do socialmarketing.
The question is no longer should I dosocial, the real question is why wouldn’tI do social? Our Denitive Guide to B2BSocial Marketing shows you how to addsocial to every marketing activity to drivebuyer engagement, new business andrevenue. Whether you are just starting outor have a well-dened social marketingplan, this guide is your go-to handbook.
Let’s get social!
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