RESEARCH TRANSLATION 4developed through criminal behavior and low moral character. While she states her point is notto suggest compassionate masculinity is a myth, she argues that the campaign is part of adiscourse in which a player’s character is assessed based on his involvement in volunteerism – suggesting volunteerism is synonymous with good character and understood, like race, to predicta player’s propensity to crime. Further, she suggests by aligning cause-related partnerships witha consumer’s desire to create depth and meaning to their lives through consumption, that these partnerships serve as “another yardstick against which the capacities of individuals to become proper Americans are measured.”
This article was presented to Tom Kelechi, President and CEO of the Alcohol and ChemicalAbuse Councils of Butler County. As a CEO with 30 years of experience leading non-profits, anavid football fan and history buff, I felt this article provided rich, dialogue-sparking content andcited examples that would be of particular interest both on a professional and personal level.We had three engaging conversations as well as an email exchange in which article specificswere discussed and shared thoughts on whether there is detriment or saturation in nonprofit/for profit cause-based partnerships. His thoughts, obtained through notes and our emailconversations, are provided below.On whether cause marketing relationships could border on exploitation or saturation of a cause:“Most people use relationships to further self interests. When it is of mutual benefit itcannot be characterized as exploitive, but symbiotic. Examples are not exclusive of the business world. At an early age children recognize the value in being on the
team,the cheerleaders, and many more affiliations that advance the self interests from popularity and athletic prowess.