achievement indeed, especially considering the fact that two new international players also entered into the market in 2005.
While keeping its tradition of being the trend setter in the industry, Ufone changedthe image of mobile phones from a luxury only affordable by the elite, to anecessity affordable by the common man.
Ufone increased its focus on the youth segment (which comprises 50% of the population), with the Prepay brand.
U fone has the ability to retain its existing customer base with a high level of customer satisfaction via optimum network service and a 24 hour call center facility.
It has the post paid service that is normally to attract the Business class people.Most of the business and elite class people use post paid and other servicesoffered by the U fone.
Ufone has a subscriber base of 18.97 million as of October 2008.
U fone was the first cellular Company in Pakistan that introduced the service of GPRS and hence took the competitive advantage.
U fone has some exciting and energetic SMS packages that made SMS almostfree. They are offering Rs. 25, Rs.50, Rs.100, Rs. 150 SMS packages which itssubscribers are really loving it.
U fone has some very exciting and low call packages like “5 ka 15” , “u-one”, ucircle”, “ U fone ghanta”, “U fone has some very exciting and low call packageslike “5 ka 15” , “u-one”, u circle”, “ U fone ghanta”, “U fone life package”and “ prepay Public Demand” etc which attracted lots of customers towards it and manyother cellular company users are also switching to it.
U fone post paid is also offering black berry set that is useful and tempting for theBusiness class.
U fone currently caters for international roaming to more than 195 live operatorsacross 119 countries and introduced International roaming facility for Prepaidsubscribers in Saudi Arabia, United Kingdom, United Arab Emirates, Singapore,Portugal and Kuwait with lowest rates, featuring no security deposit andactivation charges. GPRS Roaming facility is available with more than 75 LiveOperators across 59 countries.
U fone does not have the proper lists of its customers. It has the list but this list isnot authentic which is increasing the unauthorized use of its sim specially pre pay.U fone have to take serious steps to properly list its customers to ensure that thereis no misuse.
It has many franchises in the whole country but as its customers are increasingday by day so its present franchises are not enough to fulfill the needs of itcustomers.
U fone also face problems and its network get jammed on special occasions likeEid, Christmas, New year etc