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The hard sell:
EU communication policy and thecampaign for hearts and minds
 
The hard sell:EU communication policy and thecampaign for hearts and minds
December 2008
Open Europe7 Tufton StreetLondonSW1P 3QNwww.openeurope.org.ukResearch by Dr. Lee Rotherham and Lorraine MullallyEdited by Lorraine Mullally
 
Chapter Page
Executive Summary 1Introduction 111. “Communicating Europe”: The EU’s biased information campaign 142. Funding the cheerleaders: Paying NGOs, think-tanks and lobbygroups to promote the EU 493. Buying loyalty: Promoting European citizenship and a commonEuropean culture to engender support for the EU 754. Investing in the long-term: Targeting young people 945. Conclusions – EU propaganda: Why does it matter?What’s the alternative? 1186. Annex: The EU’s
€
2.4bn propaganda budget broken down 134
CONTENTS
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