An Overview

CONTENTS Take a closer look at the Coca Cola company since the time of its creation.

Bottling history.
Advertisement. Products manufactured under its name. Rivals. Conclusion and Recommendations.

HISTORY Invented by John Pemberton a pharmacist from Atlanta, Georgia in May, 1886.

Name suggested by : Frank Robinson.

In 1887 Asa Candler, another Atlantic pharmacist and Businessman bought the formula. He made the product famous by Advertising.

Bottling History

Different designs of bottles evolved with time

ADVERTISEMENT MEDIA Today, Coca Cola is the most frequently used product.
The reason of its popularity is its advertisement. Advertisement Media:

Print media Posters TV Commercials Billboards & Holdings

Coca Cola Worldwide

Coca Cola was introduced in Pakistan in 1996, by the name of Coca-Cola Beverages Pakistan Limited . Coca Cola worldwide consumption is 26.7 billion unit cases.

PRODUCTS OF COCA COLA

Coca Cola has introduced various products under its name. Energy drinks Juices Soft drinks Sports drinks Tea and coffee Water Many others

COCACOLA VS PEPSI

Pepsi is the biggest rival of Coca Cola. Both have introduced similar products with different names. Both are substitutes of each other.

Energy Drinks

juices

Soft Drinks

Sports drinks

Tea

Water Coffee

Sales Promotion Activities Of Coca Cola

Concerts Cricket Ramadan Campaign Wonder of World Promotion Coca Cola & Nokia Coca Cola & McDonald Basant Festivals Coke Studio

Effect on General Public

Coca Cola is frequently used
Due to its wide range of products

For people of every age

Health conscious people

Every person knows it

COCA COLA : KHULIEN KHUSHIYAAN

RECOMMENDATIONS
Worldwide known product
Introduce new products in Pakistan Increase the availability of Coke in rural areas