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NEAR-PERFECT HEADLINESIN MINUTES!
HOW TO WRITESEAN D’SOUZA 
 
© 2008 by Sean D’Souza. All rights reserved. Published by Psychotactics Ltd. No part o this publication may be reproducedor distributed in any orm or by any means, or stored in ad database or retrieval system without the prior written permis-sion o Psychotactics Ltd.The Author and publisher have used their best eorts in preparing this book and the document contained herein. However,the author and publisher make no warranties o any kind, express or implied, with regard to the inormational content,documentation, or les contained in this book or in any accompanying media les such as CDs or DVD, and specically disclaim, without limitation, any implied warranties o merchantability and tness or a particular purpose, with respectto program listings in the book, the techniques described in the book, and/or the use o les. In no event shall the authoror publisher be responsible or liable or loss o prot, or any commercial damages, including, but not limited to, specialincidental, consequential, or any other damages in connection with or arising out o urnishing, perormance, or use o thisbook, program les, instruction, audio or video connected with this inormation.Further, the author and publisher have used their best eorts to proo and conrm the content o the les, but you shouldproo and conrm inormation such as dates, measurements, and any other content or yoursel. The author and publishermake no warranties o any kind, express or implied, with regard to that content or its accuracy.The Brain Audit Kit is available at special quantity discounts to use as premiums and sales promotions, or or use in corpo-rate training programs. This is part o the entire Brain Audit series which includes audio programs, on-line training, etc.For more inormation, please write to:PsychoTactics Ltd., PO Box 36461,Northcote, Auckland, New ZealandPhone: 64 9 449 0009Email: sean@psychotactics.com
PARTONE
 
T
he
S
Truggle
iTh
h
eadlineS
1
Why Clarity Is So Critical 
 W 
here
re
e
O
ff
T
O
? 2
 A Map O Where We’re Headed 
T
he
r
OOT
 
Of
ll
T
rOuble
3
Why Unclear Topics Lead to Unocused Headlines 
C
OnfuSiOn
C
OnfOunded
5
How Too Many Thoughts Ruin Your Headline 
T
he
TTraCTiOn
P
OWer
 
Of
ne
 
 and
n
eW 
7
How to Create Intensely Powerul Headlines 
 W 
 affle
-f
ree
h
eadlineS
9
Why A Description o Symptoms Are Critical or Headlines 
200 h
eadlineS
, a 
nyOne
? 11
How To Avoid Pot-Luck Headlines 
S
ummary 
13
Yup, That’s The Whole Lot! 
O
Ther
r
eSOurCeS
14
 Non-Hype Stu. Specic. And Pedantic Structure.
Contents 
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