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Frankfurt Show Daily, Day 1, October 10, 2012

Frankfurt Show Daily, Day 1, October 10, 2012

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Published by Publishers Weekly

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Published by: Publishers Weekly on Oct 09, 2012
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10/09/2012

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For the latest fair coverage, go to www.publishersweekly.com/frankfurt and www.bookbrunch.co.uk
Frankfurt
Visit us at
Stand R925
includes StiegLarsson’s
Millennium
trilogyandStef Penney’s
 The Tenderness of Wolves,
 is poised to launch a USpublishing operation and hasestablished a New York office inpreparationfortheautumn2013publication of its debut list,
writes Liz Thomson
. Thecompany has announced a salesanddistributionpartnershipwithRandom House Publisher Ser-vices (RHPS), a division of Ran-domHouse,Inc.Founded in 2004 by twoformerOrionhands,MarkSmithand Wayne Davies, respectivelynow CEO and ExecutiveDirector–Digital, Quercuspublishesfiction,non-fictionandchildren’s books across imprintsthatincludeMacLehosePress,JoFletcher Books and HeronBooks. Last financial year,Quercus turned in operatingprofit of £5.9m on turnover of £24.8m, and analysts expect asimilarresultthisyear.Its entry into the Americanmarket will be with a list of 40titles reflecting the breadth of itsUK catalogue–commercial andliterary fiction, SF, fantasy, hor-ror and children’s; non-fictionand gift books–with highlightsincluding Roberto Costantini'sinternational bestseller
 TheDeliverance of Evil 
 and PhilipZiegler’s definitive biography of Laurence Olivier, plus MikhailShishkin’s
 The Light and theDark
, Frank Schätzing’s
 Limit 
,and Gregory Hughes’ highlyacclaimed children’s book
UnhookingtheMoon.
RHPSwillprovideexclusivesalesanddistri-butionforallphysicalanddigitaltitlesintheUSandCanada.“We’ve been planning thismove into the US for some timenow and see great opportunitiesinthismostvibrantofmarkets,”said Smith, who last year dippeda toe into the water with a suc-cessful co-publishing venturewith Sterling. “This is a start-upoperation and we plan to takethingsonestepatatimetoorgan-ically grow our offering andlearn, alongside our partnersRHPS, what we as a companycan bring to such an excitingmarketplace.Ourteamwillfocuson publishing commercial titleswith broad appeal and givingeachtitleandauthorthemarket-ing, publicity and outreach sup-port they will need to maximizetheir potential. We could nothave a better partner than Jeff and his team at Random Houseand we look forward to a longandsuccessfulpartnership.’’Speaking for RHPS, Jeff Abraham, President, praisedQuercus’ “dramatic growth andsuccess”and“aggressiveplanstoexpandintoNorthAmerica.Thequality and breadth of theirpublishing programme nicelycomplement those of our robustrosterofclients.Quercushasweatheredstormsin its short life, but under thedirection of Smith and his MDDavid North, appointed inOctober 2008, a tight and loyalteam has staged a remarkablecomeback.
Quercus to publish in US
T
wo data-driven keynotesat Tools of ChangeFrankfurt kicked off the2012 show with yet more evi-denceofthevastpotentialdigitaloffers publishers. “The firstthing to say is that it looks likegrowth rates are quite fast, par-ticularly in emerging markets,” Jo Henry of Bowker told ToCattendees, adding that whileestablished markets were seeing“exponentialgrowth”,inebookadoption, emerging markets“look like they are going to gostratospheric.” Leading the waywas India, where some 39% of respondents said they had paidforanebookoranextractinthelastsixmonths,upfrom34%in January. In the US it was 26%,up from 22%; and in the UK itwas 24%, up from 22%. Thedatacomesfromthemostrecentinstalment of Bowker’s GlobalE-Book Monitor, a survey of 1000 consumer respondents in10 countries, completed in Sep-tember, which follows up on asurveydoneinJanuaryof2012.Roughly a third of respon-dentssaidtheyhadreducedtheirprintpurchasesorstoppedthemaltogether. However, a signifi-cant number said they hadincreased their print purchasingbecauseofebooks,andasignifi-cantnumberwhosaidtheywerenotprintbuyersatallwereactu-ally enticed into buying printfrom ebooks. “The formatsclearly work hand in hand,”Henrysaid.Most respondents indicatedthatanebookshouldbevaluedatabout half the price of a hard-cover book, or 80% of a paper-back. And then there is the issue
ToC: Ebook growth andopportunity
10 October 2012
Continues on page 3
Q
uercus, the Lon-don-based pub-lisher whose ros-ter of interna-tional successes
 
www.publishersweekly.com www.bookbrunch.co.uk
FAIR DEALINGS
10 OCTOBER 2012
 FRANKFURT SHOW DAILY 3
To contact Frankfurt Show Daily atthe Fair with your news, visit us on thePublishers Weekly stand Hall 8.0 R925
Reporting for
 BookBrunch 
 by
Nicholas Clee in London and LizThomson in Frankfurt
Reporting for
 PublishersWeekly 
 by
Andrew Albanese, Rachel Deahl, Calvin Reid and Jim MilliotProject Management: Joseph MurrayLayout and Production: Heather McIntyreEditorial Co-ordinator (UK): Marian Sheil
To subscribe to
 PublishersWeekly 
, call 800-278-2991or go to www.publishersweekly.comSubscribe to
 BookBrunch 
 via www.bookbrunch.co.ukor email editor@bookbrunch.co.uk
Frankfurt Fair Dealer 
 issue printed by Henrich Druck + Medien GmbH,Schwanheimer Straße 110, 60528 Frankfurt am Main
T
he first fruits of thePenguin and Dar ElShorouk jointventure, launchedtwo years ago, areunveiled today, with theinaugural12Arabictranslationsof Black Classics on show hereatFrankfurt.They include
 The Prince
 byNiccolò Machiavelli,
 The LadyWiththeDogandOtherStories
byAntonChekhov,
TheStrangeCase of Dr Jekyll and Mr Hyde
by Robert Louis Stevenson,
Tortilla Flat 
 by John Steinbeckand, perhaps surprisingly,
The Taming of the Shrew
 byWilliamShakespeare.The Shorouk-Penguin proto-col was signed by John Makin-son, Penguin CEO, and IbrahimEl Moallem, Chairman of Shorouk,intheManialPalaceinCairo, in those now far-off daysbeforetheArabSpring.Theplanis to publish 12 translations of Penguin’s international classicsanduptoeightlocalArabictitlesannually. The project “opensnew horizons for cultural coop-eration” and is a significantadditiontothelibraryofqualitytranslationsfrom,andinto,Ara-bic and English. The books willcarrythePenguinClassicslivery,with Arabic text and jointShorouk-Penguinbranding.
Shorouk-Penguin unveils firstlist of Classics in Arabic
 OUPhaslicensedtwoofitsleadingchildren’sseriestoappdevelopers.Gazoob,aUK-baseddeveloperofeducationalapps,ebooks,andgames,isbehindthe
ReadwithBiff,ChipandKippe
learn-to-readapp,whichislaunchinghereatFrankfurt.Itferaturescharactersfromthe
Oxford ReadingTree 
readingscheme,whichisusedin80%ofUKprimaryschools.The48-titleserieshasbeendevelopedbyleadingeducationalexpertsandcarefullytailoredtomatchcurrentreadingpractice.RodTheodorou,OUPPrimaryBusinessDirector,said:“Weareconstantlylookingatexcitingnewwaysofbringingourcontenttochildren.Thisappallowschildrentointeractwiththeirfavouritestorybookcharacters,whiledevelopingessentialreadingskills.MeanwhileMobileSystemshasdevelopedappsforarangeplatformsusingcontentfrom
TheOxforEnglishDictionaryfor Schools 
,
TheOxford Student’sDictionary 
,andaccompanyingthesauruses,and
TheOxfordLearner’French,Spanish,
and
German 
dictionaries.
OUPlaunchesapps
of free. “One thing we can saynowisthatfreeisdrivingengage-ment with paid digital content,”Henry said, noting that in themore established market, therewas clear evidence that freedownloaders were moving on tobecomepayingcustomersaswell.AndrewBud,GlobalChairof trade body MEF, followedHenry with insights fromanother consumer survey thatindicatedahugeopportunityforpublishers in the mobile space.While a growing number of readers were already usingmobile devices to read, Bud saidthe survey showed that booksranked among the last thingsSaidMakinson: “Wearehon-oured to be partnering with DarElShorouktolaunchthePenguinClassics in Arabic. This is a part-nership not just between two of the industry’s most distinguishedandcelebratedpublishinghousesbut between two of the broadestanddeepestliteraryculturesintheworld. We very much hope thatthis project will be a commercialsuccess but also one of culturalandsymbolicsignificance.”The books will also featureprominently in upcoming MEAbook fairs. Cairo-based Dar ElShoroukwasestablishedin1968and has since expanded into asignificantmediagroup.
purchased for mobile devices.Roughly 17% of respondentssaid they had purchased booksfor their mobile devices, a “twi-light zone” number, he noted,not negligibly small, but not aslargeasitshouldbe.He noted the advantages of mobile: consumers had them tohand most of the time; mobileshad the ability to “push” con-sumers;theyofferedinformationabout buying and consumption;andtheymadeiteasytopay.Now in its fourth year, theTools of Change conference hasbecome the Frankfurt BookFair’s “unofficial hot spot forinnovation”, noted FBF orga-nizer Holger Volland, kickingofftheconferencewithaslateof cutting-edgeprogramming.
Continued from page 1
           ➝
Gadsby to head new division at R&L
R
owman & LittlefieldPublishing Group hashiredformerContinuumCEO Oliver Gadsby to head anew international academicpublishingdivision.Rowman&Littlefield International will bebased in London and willacquire titles in the humanitiesandsocialsciencescategoriesfornot just the UK and Europeanmarkets but for all markets out-side the US, Gadsby said. Hetold PW that he was starting torecruitasmallteamfortheLon-don office and that he expectedto release the company’s firstbooks in the third quarter of 2013. “Given the resources of Rowman&LittlefieldIthinkwecan have a fast start,” he noted.The division’s first titles wouldhaveinternationalappeal.The support of Rowman &Littlefield includes distributionby R&L’s sister company,National Book Network Inter-national, and access to Fusion,NBNi’s digital distribution arm.Gadsby said R&L Internationalwould use technology in “everyaspect of the business” fromproduction to distribution.Given the international scope of the company, “digital deliverywill be key,” Gadsby said. Hesaid that he expected to use“newmodelsofcollaborationinworkingwithauthors.”
ToC

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