10 OCTOBER 2012
FRANKFURT SHOW DAILY 3
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he first fruits of thePenguin and Dar ElShorouk jointventure, launchedtwo years ago, areunveiled today, with theinaugural12Arabictranslationsof Black Classics on show hereatFrankfurt.They include
TheStrangeCase of Dr Jekyll and Mr Hyde
by Robert Louis Stevenson,
by John Steinbeckand, perhaps surprisingly,
The Taming of the Shrew
byWilliamShakespeare.The Shorouk-Penguin proto-col was signed by John Makin-son, Penguin CEO, and IbrahimEl Moallem, Chairman of Shorouk,intheManialPalaceinCairo, in those now far-off daysbeforetheArabSpring.Theplanis to publish 12 translations of Penguin’s international classicsanduptoeightlocalArabictitlesannually. The project “opensnew horizons for cultural coop-eration” and is a significantadditiontothelibraryofqualitytranslationsfrom,andinto,Ara-bic and English. The books willcarrythePenguinClassicslivery,with Arabic text and jointShorouk-Penguinbranding.
Shorouk-Penguin unveils ﬁrstlist of Classics in Arabic
TheOxford EnglishDictionaryfor Schools
of free. “One thing we can saynowisthatfreeisdrivingengage-ment with paid digital content,”Henry said, noting that in themore established market, therewas clear evidence that freedownloaders were moving on tobecomepayingcustomersaswell.AndrewBud,GlobalChairof trade body MEF, followedHenry with insights fromanother consumer survey thatindicatedahugeopportunityforpublishers in the mobile space.While a growing number of readers were already usingmobile devices to read, Bud saidthe survey showed that booksranked among the last thingsSaidMakinson: “Wearehon-oured to be partnering with DarElShorouktolaunchthePenguinClassics in Arabic. This is a part-nership not just between two of the industry’s most distinguishedandcelebratedpublishinghousesbut between two of the broadestanddeepestliteraryculturesintheworld. We very much hope thatthis project will be a commercialsuccess but also one of culturalandsymbolicsignificance.”The books will also featureprominently in upcoming MEAbook fairs. Cairo-based Dar ElShoroukwasestablishedin1968and has since expanded into asignificantmediagroup.
purchased for mobile devices.Roughly 17% of respondentssaid they had purchased booksfor their mobile devices, a “twi-light zone” number, he noted,not negligibly small, but not aslargeasitshouldbe.He noted the advantages of mobile: consumers had them tohand most of the time; mobileshad the ability to “push” con-sumers;theyofferedinformationabout buying and consumption;andtheymadeiteasytopay.Now in its fourth year, theTools of Change conference hasbecome the Frankfurt BookFair’s “unofficial hot spot forinnovation”, noted FBF orga-nizer Holger Volland, kickingofftheconferencewithaslateof cutting-edgeprogramming.
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Gadsby to head new division at R&L
owman & LittlefieldPublishing Group hashiredformerContinuumCEO Oliver Gadsby to head anew international academicpublishingdivision.Rowman&Littlefield International will bebased in London and willacquire titles in the humanitiesandsocialsciencescategoriesfornot just the UK and Europeanmarkets but for all markets out-side the US, Gadsby said. Hetold PW that he was starting torecruitasmallteamfortheLon-don office and that he expectedto release the company’s firstbooks in the third quarter of 2013. “Given the resources of Rowman&LittlefieldIthinkwecan have a fast start,” he noted.The division’s first titles wouldhaveinternationalappeal.The support of Rowman &Littlefield includes distributionby R&L’s sister company,National Book Network Inter-national, and access to Fusion,NBNi’s digital distribution arm.Gadsby said R&L Internationalwould use technology in “everyaspect of the business” fromproduction to distribution.Given the international scope of the company, “digital deliverywill be key,” Gadsby said. Hesaid that he expected to use“newmodelsofcollaborationinworkingwithauthors.”