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Redacted - USA Today Political Ad Buying in Denver

Redacted - USA Today Political Ad Buying in Denver

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Published by Sunlight Foundation
"The News Without Transparency" shows you what the news would look like without public access to information. Laws and regulations that force the government to make the data it has publicly available are absolutely vital, along with services that take that raw data and make it easy for reporters to write sentences like the ones we've redacted in the piece above. If you have an article you'd like us to put through the redaction machine, please send us an email at rsibley@sunlightfoundation.com
"The News Without Transparency" shows you what the news would look like without public access to information. Laws and regulations that force the government to make the data it has publicly available are absolutely vital, along with services that take that raw data and make it easy for reporters to write sentences like the ones we've redacted in the piece above. If you have an article you'd like us to put through the redaction machine, please send us an email at rsibley@sunlightfoundation.com

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Published by: Sunlight Foundation on Oct 09, 2012
Copyright:Attribution Non-commercial

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10/25/2012

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Targeting evident in one day ofDenver political ads
ONE DAY'S WORTH OF POLITICAL ADS
What does nearly $700 million worth of political ads look like in a voter's living room? That's how much PresidentBarack Obama and Mitt Romney and their supporters have spent so far on TV ads. In Denver, one of the hottestmarkets, one day of watching NBC affiliate KUSA means sitting through 93 presidential ads - 76 by the campaigns and17 by outside groups.
 
KUSA TV Schedule
Obama A: The Cheaters
Obama B: Pay the Bills
Obama C: Get Real
Romney A: Stand Up to China
Romney B: The Romney Plan
Source: USA TODAY research by Sara Dirkse of Ellis Edits.By Jerry Mosemak, Maureen Linke and Martha T. Moore, USA TODAY
If you were watching TV in Denver last week, you noticed a lot of political advertising. President Obama and former governor Mitt Romney haveaired more than 26,000 ads in the swing state capital.
 
(Photo: Charles Dharapak, AP)
STORY HIGHLIGHTS
One Denver station aired 93 presidential ads Sept. 25
Campaigns target shows based on the voting habits of the audience
Obama may be able to target better because he relies less on third-party ads
5:43AM EST October 2. 2012 -
Political campaigns know that what you watch says a lot about who you are likely to vote for.Democrats watch soap operas; Republicans watch news. College football skews Republican;the NBA skews Democratic -- except in Boston. Want to find independent voters? They'rewatching Biography.

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