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Table Of Contents

Chapter 1
Product Development strategy
Indian Electrical Equipment Industry
Growth Rate Of Industrial Production
Indian Cable Industry Status
Research And Development Scenario In India
Growth Of Indian Electrical Industry
About the Company
Extra High Voltage Cables
Product Range
Manufacturing Facilities
Manufacturing Range
Cable Monitoring System (CMS)
About the Product
Power Cables
Introduction – XLPE Power Cables
Background – XLPE Power Cables
An Overview of Technology Development & Upgradation Programme
Project Title
A Brief On Product And Technology
Chapter 2
Review of Literature
Product strategies
Idea generation
Idea Screening
Concept development and testing
Concept Development
Concept Testing
Marketing Strategy development
Business analysis
Product development
Test marketing
Standard test Marketing
Control Test Marketing
Organizing for new product Development
Chapter 3
Research Methodology
Objective of Research
Research Design
Chapter 4
Data Analysis
Company Analysis: Universal Cables Limited
Peer Comparison
SWOT Analysis of Universal Cables Limited
Production of selected Transmission and Distribution Equipments
Porter’s Five Forces Analysis of Power Industry in India
SWOT Analysis
New Product Development Process at Universal Cables Limited
Objective of developing new product
Benefit of New Initiative: Project of Special Importance
Indian Cable Production US$ 2.2 bn
Very Large Number of Cable Producers
Larger Indian Cable Producers
Very Limited Consolidation
Improved Industry Profitability
Large Informal Sector
Counterfeit Cables an Issue
Cable Companies Show Resilience
Foreign Investment in JVs
Contrast with China
Approximate opportunities for power cable industry
Key concerns of cable companies
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Final Report

Final Report

Ratings: (0)|Views: 7 |Likes:
Published by Monisha Malhotra

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Categories:Types, Research
Published by: Monisha Malhotra on Oct 10, 2012
Copyright:Attribution Non-commercial


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