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Table Of Contents

1.1 Latar Belakang
1.2 Perumusan Masalah
1.3 Tujuan
1.4. Keterbatasan Penelitian
2.1. Perilaku Konsumen
2.2. Preferensi Konsumen
2.3. Pariwisata
2.4. Penelitian yang sudah Dilakukan Tentang Preferensi Konsumen Jasa
2.5. Penelitian yang sudah Dilakukan Tentang Perilaku Konsumen
3.1.1. Pengenalan Kebutuhan
3.1.2. Pencarian Informasi
3.1.3. Evaluasi Alternatif
3.1.4. Tahap Pembelian
3.1.5. Hasil
3.2. Faktor – faktor yang Mempengaruhi Proses Keputusan Pembelian
3.3. Nilai dan Kepuasan Konsumen
3.4. Pemasaran
3.5. Importance Performance Analysis dan Customer Satisfaction Index
4.2 Metode Pengumpulan Data
4.3.2 Analisis Tingkat Kepuasan Konsumen (Importance
4.3.3. Pengukuran Tingkat Kinerja
4.3.4. Indek Kepuasan Konsumen (IKP - Customer Satisfaction Index)
5.1 Gambaran Umum Objek Wisata di Garut
5.2.1 Lingkungan Alam Fisik
5.2.2 Aspek Khusus
5.3 Karakteristik Umum Konsumen
6.1.1. Pengenalan Kebutuhan
6.1.2. Pencarian Informasi
6.1.3. Evaluasi Alternatif
6.1.4. Proses pembelian
6.1.5. Perilaku Pasca Pembelian
7.1.1 Lokasi Wisata
7.1.2 Harga Tiket yang Berlaku
7.1.3 Pelayanan wisata yang diberikan
7.1.4 Keamanan
7.1.5 Promosi
7.1.6 Manfaat yang diperoleh
7.1.7 Kenyamanan
7.1.8 Pemandu wisata
7.1.9 Kelengkapan fasilitas
7.1.10 Kebersihan
7.2 Diagram Kartesius Kepuasan Konsumen Wisata Cangkuang Garut
7.3. Customer Satisfaction Index
7.4. Rekomendasi
8.1. Kesimpulan
8.2. Saran
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Ada Rumus Kepuasan Konsumen

Ada Rumus Kepuasan Konsumen

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Published by: Junita 'nitz' Sahara on Oct 10, 2012
Copyright:Attribution Non-commercial

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05/10/2013

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