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Retail News Week 41

Retail News Week 41

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Published by CPMInternational
Retail News Week 41
Retail News Week 41

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Published by: CPMInternational on Oct 10, 2012
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05/13/2014

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NEWS IN BRIEF
Retail NewsAsda newsBrand News
Sainsbury's has announced that it has extended its
fashion partnership with TV personality Gok Wan for
a further year in which time Wan will launch fivemore collections for the supermarket.http://www.theretailbulletin.com 
Sainsbury’s
has implemented a minimum order foronline shoppers as it tries to
“discourage”
smallerbaskets. http://www.retail-week.com/  The Guardian writes that profits at Asdaincreased by more than 6 per cent last year, eventhough the new chain of small stores is running
up losses of more than £30m. In accounts filed at
Companies House, overall operating profitsincreased by £51m to £857m on sales of £21.8bin 2011. Asda has said:
“The
stores did incur a lossduring the first year of acquisition, however theselosses were planned and reflected the costs of the integration and conversion costs. The storesactually traded ahead of expectations.
 
 Asda daily news update
Laila’s
 
‘Rice
for
Life’
campaign returns thismonth with the simple message
 –
buy one pack,save one life. Leading world food suppliersSurya launch their second
‘Rice
for
Life’
 campaign this month (October)
 –
donating vitalfunds to the British Red Cross for every pack of Laila rice sold.http://www.talkingretail.com/ Hasbro will be looking to replicate the success itenjoyed through film licenses this year withnew comic and sci-fi tie-ups movies in 2013.
Cafédirect has unveiled a new ad campaign toemphasise its taste and ethical credentials as partof a £1m rebrand.http://www.thegrocer.co.uk/ Ocado has rolled out the Low Price Promisenationwide
 –
pledging to beat Tesco on the cost of allcomparable shopping baskets.http://www.thegrocer.co.uk/ The Mirror highlights that Asda is offering thecheapest flu jab through its 234 pharmacies.
 Asdadaily news update
Asda have joined forces with Daybreak to launch arange of celebrity designed Christmas with donationsgoing to Text Santa called
“Sketch
 
Santa”,
celebsincluding Gary Barlow and Tulisa. Daybreak are alsoincluding a card
that’s
been created by a viewer.
 Asda daily news update
A study by Asda found that 20% of people have atakeaway at least once a week, a 16% rise on last
year.
 Asda daily news update
Families could save more than £1000 a year if they
shopped at Aldi. A similar basket of products wasfound to be 16% at Aldi compared to Asda.http://www.thegrocer.co.uk/ 
PG Tips, the Unilever-owned tea brand, has
created a scratchcard-style Facebook app thatgives consumers the opportunity to win up to£100.http://www.marketingmagazine.co.uk/.Jägermeister is preparing its first foray into TVadvertising in the UK as it looks to combatperceptions of the drink solely as a 'party-starter'.http://www.brandrepublic.com/ Waitrose is re-launching its own label wine, beer andspirit range as it looks to switch its focus to"provenance, heritage and straightforward" styles.http://www.theretailbulletin.com/ McCain Foods has partnered with Crayola, theleading
children’s
crayon and creativityspecialists, to offer free Crayola goodies withpacks of McCain Smiles.The on-pack campaign,which launches mid-October and will run for 6months, has been introduced to drive newconsumers to the Smiles brand and increasebrand loyalty amongst existing customers.Kenzi apples has teamed up with Heart ResearchUK for a new marketing campaign for the2012/13 season promoting healthy eating. Thecampaign will see special promotional packs goon sale in the mults .http://www.thegrocer.co.uk/ 
 
What’s coming up….
 
Period 11 (16
th
October
 –
5
th
November)
16
th
Oct: World food day
21
st
Oct: National apple day
22
nd
Oct: World nut day
31
st
Oct: Halloween
1
st
Nov: World Vegan day
Period 12 (6
th
November
 –
10
th
December)
12
th
 
 –
18
th
Nov: Indoor allergy week
13
th
 
 –
17
th
Nov: Diwali
 
Comment
Haagen-Dazs
is launching a new flavour, Meringue and Raspberry Fondant, into its innovative Secret Sensations range,increasing the overall offering to three flavours
Lynx
is set to send sales skyrocketing this month with the launch of its most epic variant to date
 –
NEW LynxApollo. Available from October, the meteoric launch is set to run across the full Lynx portfolio and will besupported by an innovative £12.6m marketing media spend across TV, digital and PR, starting in early 2013
Knorr
Has claimed a market first with a dry sauce format that includes a steam bag.
Heinz
Has launched a range of Ketchups in jars to drive new usage occasions. In-store from this month, theketchups come in 300g glass jars in 2 flavours: Heinz Tomato Ketchup with Balsamic Vinegar, Basil &Oregano ; and Heinz Tomato Ketchup with Roasted Garlic, Thyme & Honey
Molson Coors
is gearing up for the cold season with a winter version of Carling Zest
MondelezInternational / Kraft
has created a new chocolate bar combining Cadbury Dairy Milk and US brand Oreo. The bar, called CadburyDairy Milk with Oreo, will be available from this week, priced at £1.42 for 120g bars
Bertie’s
Bangers
is the first range of fully cooked, ready to eat, single serve, British, quality sausages to hit UK supermarkets
and it is set to challenge consumer’s attitude towards meat snacks. The new Bertie’s
Bangers (65g) willlaunch in Tesco from 7 October with four delicious varieties: Succulent Pork, Herby Lincolnshire, BarbecuePork and Pork & Chilli
TangerineConfectionery
Is rolling out a Wham Rockets
 –
a mix of sugar crystals and sherbet eaten with a raspberry foam dippingstick
Swizzels Matlow
Has launched
a gum range featuring some of its best known brands. They’re backing the launch withonline, POS and sampling under the strap ‘Original Favourites
Squashified
 
What’s new this week ….
 

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