Interview : Seth Gottlieb, founder andprincipal of Content Here
I think of web content management as tools that manage a website (or a collection of websites). In addition to managing the information itself, a web content management systemmanages the organization, layout, and branding of the information. Web content managementsystems also control the visitor facing interaction with that information.
Throughout this history, has content management project evolved? In functionaldomain is there the same or have you noticed an evolution? Is it possible to illustrate itwith your own project experience?
As an insider, I see lots of different and exciting trends like AJAX enable contributor interfaces, user generated content, and faceted navigation and other ways to enrich the user experience. I am also excited by social media and its ability to create a dialog *around* thecontent. Content is turning from a static informational asset to an exchange of information.Finally, thanks to services like Delicous and Flickr, the average user is starting to see thevalue of tagging. I think that it is great that RSS is becoming so ubiquitous.On the down side, I am also surprised by the lack of progress. Most companiesmanage their web content in Word documents passed around as email attachments. It is notuntil *the end* of the workflow that the content gets into the CMS. Of course, thatundermines all the workflow that has been configured in the system. I think that is changing but I expected it to happen faster. One thing that is helping facilitate the change is that thetechnologies are getting less formal and rigid about process. They are better designed for theaverage knowledge worker who is more exception driven rather than process driven.From a publishing perspective, I am very interested in the monetization of content.Something new has to supplement the flaws in the traditional banner advertising model - in particular, in syndication and on small-screened mobile devices.
What's your pronostic for 2009 in content management area (functionnality andtechnology)? Only products based on Standard (CMIS for example)? Ajax only? RIA?
I think that user interfaces are going to continue to leverage AJAX. In 2007 many products started to use drag and drop for ordering of assets. In 2008 we started to see drag anddrop linking and image placement. We will probably see more of that. I am also interested inthicker clients. For example, one of my customers has a custom built WCM platform and theUI is all in Flex which makes it amazingly responsive for assembling packages of content.One thing that would be really great is a Flash-based WYSIWYG editor. Nuxeo is also doinginteresting things with their RCP client.I think that REST based API's will facilitate content integration and customers willdemand more functionality in the APIs. Alfresco's web scripts is a great model.As for CMIS, I would like to see that become a standard before I get too excited aboutit.