Description

In order for an application to be successful, the structure of the categories in an application should accommodate users’ cultural differences. Cultural backg round of a user plays an important part in grouping of these objects. Therefore, the cultural
aspect of target audience should be considered a very important part of grouping objects in the designing of application.

In order to understand the basic approach of different cultures in application design, the psychological effects of cultural difference are discussed with design processes of internationalization and localization
There is a difference in how Danish and Chinese people group objects, methods and concepts into categories. Difference in grouping of Danish and Chinese users affect the information structure in applications, which involve menus, links and directories. This study involves groups from Chinese and Danish cultures and investigates how these two
cultures group cards into different categories and how their cultural backgrounds affect the structure of their categories.
The result of Chinese and Danish card sorts indicates that Chinese users have more variation in their card sorting as compare to Danish users. When it comes to Chinese users they preferred to put more objects in one category and they did not make a lot of categories. Conclusions emphasise the need for cconfirmatory research, in terms of information structure to design information systems