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Incorporating Facebook Into Online Community Engagement - A Practical Guide

Incorporating Facebook Into Online Community Engagement - A Practical Guide

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Facebook is very much the social media phenomenon of the past decade and it is now used by 1 in 7 of the world’s population and by more than half of Australians. Little wonder then, that at Bang the Table, we are frequently asked about how Facebook can best be used as part of a community engagement strategy.

This guide looks critically at Facebook as a tool within the community engagement spectrum.
Facebook is very much the social media phenomenon of the past decade and it is now used by 1 in 7 of the world’s population and by more than half of Australians. Little wonder then, that at Bang the Table, we are frequently asked about how Facebook can best be used as part of a community engagement strategy.

This guide looks critically at Facebook as a tool within the community engagement spectrum.

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Published by: Engage your Community Online on Oct 11, 2012
Copyright:Attribution Non-commercial

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08/10/2013

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INCORPORATING
 
FACEBOOK
 INTO
 
ONLINE
ENGAGEMENT 
 A practical guide
 
 
INTRODUCTION
2CHAPTER 1Facebook accounts A 101 3CHAPTER 2Setting the scene 4CHAPTER 3Defining Facebook’s place in communityengagement 7CHAPTER 4Pros and cons 9CHAPTER 5Anonymity vs. transparency 11CHAPTER 6Effective Facebook engagement 13RECOMMENDED READING14
INCORPORATING FACEBOOK INTO ONLINE ENGAGEMENT - A PRACTICAL GUIDE ©BANG THE TABLE PTY LTD 1
 
INTRODUCTION
Facebook is very much the social media phenomenon o the past decade and it is now used by 1 in 7 o the world’s population and by more than hal o Australians.Little wonder then, that at Bang the able, we are requently asked about how Facebook can best be used as part o a community engagement strategy.Sadly there is no one simple answer, dierent projects have dierent audiences,risk proles, and dierent needs. Facebook is also an evolving and ever changingplatorm.Facebook at its core, is a place where people go to socialise. It is inormal, oenirreverent in its nature which presents challenges or many organisations hoping toharness its audience to achieve meaningul community engagement.So where do we stand in this debate? We can’t deny Facebook’s huge reach. It’sincreasing exibility and integration with other applications makes it very appealing.In the B2C landscape it is a marketer’s dream. However as a tool to engage people ina meaningul and deliberative way, a ew red ags pop up. Some o these ags can bedealt with; others need to be taken more seriously.Te art o successully engaging a community online, among other things, relies onskills commonly ound in the marketing and PR elds – think promotion and contentcreation. Tis is perhaps the crossroads in which we can nd Facebook most useul.Tis guide looks critically at Facebook as a tool within the community engagementspectrum.
INCORPORATING FACEBOOK INTO ONLINE ENGAGEMENT - A PRACTICAL GUIDE ©BANG THE TABLE PTY LTD 2

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