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Categories:Business/Law
Published by: apurv_raj_1 on Oct 11, 2012
Copyright:Attribution Non-commercial

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11/12/2013

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The case happens in London which has been described for a number of yearsas the
Libel Capital of the World 
 
Libel is defined asdefamationin form of written, broadcast, or otherwise published word. It is the communication of a statement that makes a claim,expressly stated or implied to be factual, that may give an individual  ,business, product, group, government, or nation anegative image 
(Source:Wiki)
English law allows actions for libel to be brought in the High Court for anypublished statements which are alleged to defame a named or identifiableindividual (or individuals) in a manner which causes them loss in their tradeor profession, or causes a reasonable person to think worse of him, her orthem.
This was in this context that
McDonald’s
brought two Greenpeace activists tocourt in response to their allegations defaming the corporation.
McLibel Background
 
We aspire to end hunger one meal at a time by providing low cost- highquality nutritional food globally.
Corporate Responsibility Statement:
It all comes down to the food. That’s what McDonald’s is all about. The food we serve…how and where we serve it…the welfare of our employeesand our suppliers’ employees…where
the food 
comes from…and so much
more. Running restaurants is a multi-faceted endeavor, but ultimately, it all comes back to the food 
 
Values in Action 
From the start, we've been committed to doing the right thing. And we'vegot the policies, programs and practices in place that allow us to use oursize and scope to help make a difference. Because what's good for us, isgood for us all.
McDonald’s Vision Statement
 
 
Obesity is a pervasive problem in America, and as people increasinglybecome overweight, their health suffers
64% of all Americans overweight and 30% are obese; the percentage of children age 6 to 19 that are overweight has doubled in the last two decades
Health risks: heart disease, Type II diabetes, high cholesterol, high bloodpressure
The nutritional content of fast food--high in fat, sugar, and calories--islinked to weight gain and consequent health problems.
McDonald’s
bearsthe brunt of criticism because:
McDonald’s
is a powerful multinational corporation and the fast foodindustry leader
McD’s
has more than 31,000 restaurants in 119 countries
McD’s
feeds more than 46 million customers per day
McD’s
employs more than 1.5 million people
McLibel Background

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