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"Your Construction Business Survival &Growth: Four Levels of Ideas"
Another part of the priceless and ongoing series of
Construction Business-Building
articlesby Dave Fadorsen, "The Construction Guru" 
There are four levels of ideas that every construction related business must utilize to have anychance at survival in unstable times and, more importantly, continued growth far into the future.Once you have a basic understanding of these ideas, you can use them to get what you want outof your business.Understanding the four basic levels of ideas for your construction business gives you the poweryou need to survive any change to the overall economy and survive to see another profitableyear.If you don't confuse one level with the other, and use all four of them correctly, you are on yourway to success faster than you ever thought possible. I will use a simple form as an example. Itcan be a Change Order, Time Sheet, Customer Referral,anything.
Level One: Principles
 Principles NEVER Change! They are fundamental concepts that withstand the test of time fromindustry to industry and business to business.Example...Why we need the form in the first place. "We need to have Change Orders in writing so we get paid."
Level Two: Strategies
 Strategies RARELY Change! A strategy is a plan to achieve the goal you set determined by theprinciple involved.Example...A plan to implement involving the Change Order process from start to finish. "We aregoing to have an easy-to-understand form for us and the owner to sign and the process will be...."
Level Three: Tactics
 Tactics OCCASIONALLY Change!A tactic, or task, is one step along the way to reach your strategic goals.
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