Episode 3 | Information Overload - Email A-Go-Go
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It's a bit of a double-edged sword, I guess, is what you're saying as well. Becauseeveryone now has a voice and some people shouldn't be heard, as bad as thatsounds. Look, I really encourage you to post and write stuff because as I said, you'llremember or you
learn the topic by actually re-communicating it out there,whether it's by teaching, writing, or blog posting is probably the tactic version of that. So it's important people do that. But at the same time, it's just causing moreand more noise which is not necessarily a good thing.
Now, here's a word of warning to the internet marketing community. I think I'mgoing to start mean with this. I'm going to try and go though Inbox Zero because Iknow you did it, you believe in it, and it works. I'm a big fan of Merlin Mann myself as well. Before I met you, I've been following Merlin since I don't know when, andthe Inbox Zero is a constant battle for me. And one of the things that really causesme grief is of course the whole internet marketing that comes in.So here's my attack, and you can check on me when I get back from my week off,anybody that says
as the opening line of their email, they're off. I'm justunsubscribing from their list.
My friend Nagin has got this deal. It's
No. Off. Bye.That's not their friend, I'm sorry. I know it's not your friend, so let's get real. It's justa standard bit of boilerplate. Get rid of it, bye.But definitely, the whole information overload thing, it's also really pushed me backbecause I'm trying to close down my stuff this week. I'm trying to say, right, makesure you're clear. Make sure you've done everything that's important. Make sureyou
delivered to all the clients etc., etc. I'm wading through the inbox and going,
that's important. I need to pay attention to that. I need to track that. No,that's rubbish, get rid of it.
It just really hit me this week. I actually stopped readinga lot on my feeds. So when you
re Noise Reduction came in, I thought, well, it'sPete. As you say, you don't say, "I think this is cool because," you just say, "I thinkthis is interesting." It's just a really useful thing for people. Ed Dale talks about it.What
word he uses?
I have no idea what you're talking about.
Oh, he talks about it with Twitter lists, but it's a bit everything:curation. That's what you'redoing, curation. You
re sortingthrough this stuff for other people. That's one of the mostvaluable things people can dothese days, and that's what thatis to me. I think it's going tobecome a big thing.
Hopefully, people enjoy it. For people to find it and read it isfantastic. There could be some gold in there for some people. I can say it in circles,but yeah, hopefully it's helpful.
So I've allowed you a 10-minute respite. There's your digression. You know what'scoming next because in the last call we talked about the book you're writing now,and we talked about accountability.
Oh, here we go.
m outing you. I am not chasing you with emails; there are no Skype chatmessages.
Just going directly to the jugular on air, nice work.
How's it going, dude?