@mittromney Follower Report

Key Metrics: @mittromney and @barackobama | September - 29 - 2012

Tweets 1,195 @mittromney has 1,206,577 Twitter followers, and @barackobama has 20,325,123 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest,

Followers 1,218,383 Following 269

Total Followers

1,206,577 20,325,123
Social Pull

which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics.

mittromney
@ mittromney | Jun 23 2009 Former Governor of Massachusetts Pull is a good measure of how influential @mittromney 's and @barackobama 'saudience are, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the

838x 8235x

purposes of this calculation, is gauged by how well connected @mittromney 's and @barackobama 'sfollowers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.

Identified Audience
Tweets 6,462

Followers 20,388,654 Following 672,267

barackobama
@ mittromney | Mar 05 2007 This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

IDENTIFIED AUDIENCE

Audience Reach Insights

Insights : - On average, each of mittromney's followers has 434 connections across all social media platforms. Therefore, mittromney can potentially indirectly reach 150,228,299 (345,960 x 434) people. - On average, each of barackobama's followers has 470 connections across all social media platforms. Therefore, barackobama can potentially indirectly reach 2,072,485,117 (4,413,843 x 470) people.

Tweets

1,195

Followers 1,218,383 Following 269

mittromney
@ mittromney | Jun 23 2009 Former Governor of Massachusetts

AVERAGE NETWORK SIZE

Audience Demographics
Tweets 6,462 Insights : -*Statistics based on 87% of mittromney's followers, whose sex we were able to determine. -*Statistics based on 78% of barackobama's followers, whose sex we were able to determine.

Followers 20,388,654 Following 672,267

barackobama
@ mittromney | Mar 05 2007 This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

SEX

Audience Demographics [continued]

Insights : - 28% mittromney's audience is between 26 35. - 34% barackobama's audience is between 26 35. - *Statistics based on 6% of barackobama's followers, whose age we were able to determine by identifying through social profile or public records data. - *Statistics based on 9% of mittromney's followers, whose age we were able to determine by identifying through social profile or public records data.

Tweets

1,195

Followers 1,218,383 Following 269

mittromney
@ mittromney | Jun 23 2009 Former Governor of Massachusetts

AGE RANGE

Tweets

6,462

Followers 20,388,654 Following 672,267

Insights : - Compared to the average mittromney's female followers tend to be more in the 46 - 55 age range.

barackobama
@ mittromney | Mar 05 2007 This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

FEMALE FOLLOWERS BY AGE

Audience Demographics [continued]

Insights : - Compared to the average mittromney's male followers tend to be more in the 46 55 age range.

Tweets

1,195

Followers 1,218,383 Following 269

mittromney
@ mittromney | Jun 23 2009 Former Governor of Massachusetts

MALE FOLLOWERS BY AGE

Audience Geographic Insights

Tweets 6,462 Insights : - mittromney has a higher percentage of followers from Atlanta, Georgia than the typical Twitter user. - barackobama has a higher percentage of followers from Chicago, Illinois than the typical Twitter user.

Followers 20,388,654 Following 672,267

barackobama
@ mittromney | Mar 05 2007

TOP 5 CITIES
This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

Audience Geographic Insights [continued]

Insights : - mittromney has a higher percentage of followers from Ohio than the typical Twitter user. - barackobama has a higher percentage of followers from Florida than the typical Twitter user.

Tweets

1,195

Followers 1,218,383 Following 269

mittromney
@ mittromney | Jun 23 2009 Former Governor of Massachusetts

TOP 5 STATES/PROVINCES

Tweets

6,462

Followers 20,388,654 Following 672,267

Insights : - mittromney has a higher percentage of followers from USA than the typical Twitter user. - barackobama has a lower percentage of followers from USA than the typical Twitter user.

TOP 5 COUNTRIES
barackobama
@ mittromney | Mar 05 2007 This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

Audience Interests Insights

Insights : - Compared to the average audience, mittromney's audience's top three interests are Sport, Politics, and Education. - Compared to the average audience, barackobama's audience's top three interests are Science, Sci-Fi/Fantasy, and Education.

Tweets

1,195

Followers 1,218,383 Following 269

mittromney
@ mittromney | Jun 23 2009 Former Governor of Massachusetts

Tweets

6,462

Followers 20,388,654 Following 672,267

INTEREST AFFINITY

barackobama
@ mittromney | Mar 05 2007 This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

Audience Career Insights

Insights : - mittromney's consumer audience has a high level of income compared to the average. - barackobama's consumer audience has a medium level of income compared to the average.

Tweets

1,195

Followers 1,218,383 Following 269

INCOME LEVEL
mittromney
@ mittromney | Jun 23 2009 Former Governor of Massachusetts

Tweets

6,462

Followers 20,388,654 Following 672,267

barackobama
@ mittromney | Mar 05 2007 This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

Audience Career Insights [continued]

Insights : - Compared to the average audience mittromney's top three industries are Defense/Aerospace, Retail, and Financial. - Compared to the average audience barackobama's top three industries are Hospitality, Fashion, and Music.

Tweets

1,195

Followers 1,218,383 Following 269

mittromney
@ mittromney | Jun 23 2009 Former Governor of Massachusetts

Tweets

6,462

Followers 20,388,654

INDUSTRY
Following 672,267

barackobama
@ mittromney | Mar 05 2007 This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

Audience Education Insights

Insights : - mittromney's followers attend Community College schools more than the average Twitter audience. - barackobama's followers attend Community College schools more than the average Twitter audience.

Tweets

1,195

Followers 1,218,383 Following 269

mittromney
@ mittromney | Jun 23 2009 Former Governor of Massachusetts

EDUCATION TYPE

Audience Social Media Usage

Insights : - mittromney's consumer audience is active on at least 899,066 social profiles and/or blogs.

Tweets

6,462

Followers 20,388,654 Following 672,267

SOCIAL MEDIA USE

barackobama
@ mittromney | Mar 05 2007 This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

Audience Social Media Usage [continued]

Insights : - 73% of mittromney's followers have Facebook profiles. - mittromney's has more followers who use MySpace than does the typical Twitter user. - 73% of barackobama's followers have Facebook profiles. - barackobama's has more followers who use MySpace than does the typical Twitter user.

Tweets

1,195

Followers 1,218,383 Following 269

mittromney
@ mittromney | Jun 23 2009 Former Governor of Massachusetts

SOCIAL MEMBERSHIPS

Tweets

6,462 Insights : - 6% of mittromney's consumer audience has been identified as a Blogger. - 6% of barackobama's consumer audience has been identified as a Blogger.

Followers 20,388,654 Following 672,267

barackobama
@ mittromney | Mar 05 2007 This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

ONLINE ACTIVITIES

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