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PeekAnalytics Obama, Romney Report

PeekAnalytics Obama, Romney Report

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Published by Alex Fitzpatrick

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Published by: Alex Fitzpatrick on Oct 11, 2012
Copyright:Attribution Non-commercial

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11/10/2012

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mittromney
@ mittromney | Jun 23 2009Former Governor of MassachusettsTweets1,195Followers1,218,383Following269
barackobama
@ mittromney | Mar 05 2007This account is run by #Obama2012 campaign staff.Tweets from the President are signed -bo.Tweets6,462Followers20,388,654Following672,267
@mittromney Follower Report
Key Metrics: @mittromney and @barackobama | September - 29 - 2012
Total Followers
1,206,57720,325,123
@mittromneyhas1,206,577Twitter followers, and@barackobamahas20,325,123Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest,which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factorinto our audience metrics.
Social Pull
838x8235x
Pull is a good measure of how influential@mittromney's and@barackobama'saudience are, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for thepurposes of this calculation, is gauged by how well connected@mittromney's and@barackobama 'sfollowers are across sixty social sites, compared to the average consumer. A higher Pull suggests youhave important people in your audience, and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIEDAUDIENCE
 
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mittromney
@ mittromney | Jun 23 2009Former Governor of MassachusettsTweets1,195Followers1,218,383Following269
barackobama
@ mittromney | Mar 05 2007This account is run by #Obama2012 campaign staff.Tweets from the President are signed -bo.Tweets6,462Followers20,388,654Following672,267
Audience Reach Insights
AVERAGENETWORK SIZE
Insights :
- On average, each ofmittromney'sfollowers has434connections across allsocial media platforms.Therefore,mittromneycanpotentially indirectly reach150,228,299 (345,960 x434) people.- On average, each ofbarackobama'sfollowershas470connectionsacross all social mediaplatforms. Therefore,barackobamacanpotentially indirectly reach2,072,485,117 (4,413,843 x470) people.
Audience Demographics
SEX
Insights :
-*Statistics based on87%ofmittromney'sfollowers,whose sex we were able todetermine.-*Statistics based on78%ofbarackobama'sfollowers, whose sex wewere able to determine.
 
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mittromney
@ mittromney | Jun 23 2009Former Governor of MassachusettsTweets1,195Followers1,218,383Following269
barackobama
@ mittromney | Mar 05 2007This account is run by #Obama2012 campaign staff.Tweets from the President are signed -bo.Tweets6,462Followers20,388,654Following672,267
Audience Demographics [continued]
AGE RANGE
Insights :
-28% mittromney'saudience is between 26 -35.-34% barackobama'saudience is between 26 -35.- *Statistics based on6%ofbarackobama'sfollowers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata.- *Statistics based on9%ofmittromney'sfollowers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.
FEMALEFOLLOWERS BYAGE
Insights :
- Compared to the averagemittromney'sfemalefollowers tend to be more inthe 46 - 55 age range.

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