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Social Marketing Automation

Social Marketing Automation

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Published by zubarica
Free download from argylesocial.com
Free download from argylesocial.com

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Published by: zubarica on Oct 12, 2012
Copyright:Attribution Non-commercial

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08/28/2013

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I you give a man a sh, he will eat today.I you teach a man to sh, he will eat orever.I you teach a Community Manager to sh,she will get a promotion and a raise.
 — Ancient Chinese Proverb— Adapted by Eric Boggs, CEO, Argyle Social 
 
 
45
 There are two types o social business specialists:
oceanographers &shermen.
( or sherwomen )
Largely, social business practitioners think likeoceanographers.
 They monitor and measure theowing currents, roaring waves, and ever-changingtides across the endless oceans o social chatter.An oceanographic social practice is important: itilluminates the public zeitgeist, it reveals the strengtho your brand, and, when done well, in can provideprescriptive strategic insight.
 
Very ew social business practitioners think like shermen.
 
 Theallure o monitoring ocean trends and social sentiment distracts mostsocial media proessionals rom meticulously tracking the sh they’recharged with reeling in
( or retaining! )
as customers. A sherman-likesocial practice cultivates individual relationships at a massive scale anduses social to move these relationships down the consideration unnel. 
We believe that shing-ocused practitioners will drive the next wave o social business innovation.
“Mentions are up of to port! Hoist the sails, we need to get more ollowers!” 

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