There are two types o social business specialists:
( or sherwomen )
Largely, social business practitioners think likeoceanographers.
They monitor and measure theowing currents, roaring waves, and ever-changingtides across the endless oceans o social chatter.An oceanographic social practice is important: itilluminates the public zeitgeist, it reveals the strengtho your brand, and, when done well, in can provideprescriptive strategic insight.
Very ew social business practitioners think like shermen.
Theallure o monitoring ocean trends and social sentiment distracts mostsocial media proessionals rom meticulously tracking the sh they’recharged with reeling in
( or retaining! )
as customers. A sherman-likesocial practice cultivates individual relationships at a massive scale anduses social to move these relationships down the consideration unnel.
We believe that shing-ocused practitioners will drive the next wave o social business innovation.
“Mentions are up of to port! Hoist the sails, we need to get more ollowers!”