TRADE ASSOCIATIONS: INDUSTRY MATTERS
© 2012 MWW GROUP, ALL RIGHTS RESERVED |WHITEPAPER| SPRING 2012
With nearly 8,000 tradeassociations competingfor attention, it’sincreasingly importantfor trade associationsto build relevance not just for their industrybut for the complexissues they advocate.
For more than 20 years, MWW has helped trade associations from a range ofindustries devise and execute successful campaigns that help them mattermore to their stakeholders and influencers in media, government, the widerbusiness community, and society. These strategies include federal and stateadvocacy, general awareness and public policy campaigns which employa variety of messaging platforms, including state and federal governmentrelations, public affairs, coalition building, marketing, advertising, mediarelations, constituent outreach and crisis communications.Specifically, MWW’s leading experts in public affairs, media relations, and digitalstrategies offer the following services for trade associations:
Often business members will look to their trade association to represent themin the media regarding particularly controversial, industry-wide issues. MWWhelps in this strategic execution by developing well researched message points,preparing and placing bylined articles, op-eds, and other media opportunities,setting up media tours, editorial board meetings, and reporter interviews, andproviding spokesperson training. We also can and do serve as the associationspokesperson.
MWW currently works with a number of associations to plan their annualconferences. This includes: general session and workshop planning, securingspecial guest keynote speakers, conference marketing and promotion, on-sitelogistics and AV coordination, presentation development and speaker training.We also handle all related on-site media relations activities.
Trade associations frequently support federal and/or state legislation thatwill positively impact their membership. On their behalf, MWW implementsgrassroots advocacy programs to advance their public policy agendas.Activities include outreach to member companies and their supply networksto solicit active support for the issue and rallying the support of employeesand customers. We then use these grassroots and grasstops advocates in anumber of ways, including media relations, rallies, petition and letter drives andlegislator meetings. MWW has also created and managed coalitions comprisedof trade association member companies and their employees, customers andfamily members.