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Copyright © John Owens 2009All Rights Reserved
IMM
TM
 
INTEGRATEDMODELLINGMETHODFunction Modelling
John Owens
The development of  
IMM™
has brought Business Modelling into the 21 
st 
Century   
A business modelling method forprofessional analysts and businesspersonnel alike
.
 
 
 
Copyright © John Owens 2009
No part of this document may be reproduced, photocopied, storedfor retrieval by electronic means or made available to(or transferred to) any third party without the express writtenpermission of the author 
Trademarks
The term IMM™ and the IMM™ Logo are both registeredtrademarks.
Copyright © 2009
 
 
IMM
TM
© John Owens All Rights Reserved Index Page 1
CONTENTS
1
 
INTRODUCTION 1
 
1.1
 
IMM 1
 
1.2
 
Elements of IMM 1
 
1.3
 
First Things First 2
 
2
 
WHAT IS A BUSINESS MODEL? 3
 
2.1
 
Sketch or Model? 3
 
2.2
 
Which Model? 3
 
3
 
DEFINITIONS 4
 
3.1
 
What is a Function? 4
 
3.2
 
Misuse of the Term Function 4
 
3.3
 
What is Function Modelling? 5
 
4
 
THE STAGES OF FUNCTION MODELLING 6
 
4.1
 
Information Gathering 6
 
4.2
 
Analysis and Investigation 8
 
4.3
 
Modelling 8
 
4.4
 
Feedback 8
 
4.5
 
Implementation 8
 
5
 
IDENTIFYING FUNCTIONS 8
 
5.1
 
Technique 8
 
5.2
 
First Step 8
 
5.3
 
Example 8
 
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