Tata Sky

JV between TATA Group and STAR launched in 2006. Fastest 1 million DTH connection in history of DTH industry anywhere in the world. It offers more than 300 channels which includes some HD channels also. In 2008 Tata Sky+ was introduced which allowed 90 hours of recording. In 2008 Tata diluted its stake in JV by selling 10% stake to Singapore based Tamaseng. In 2010 Tata Sky HD was launched with native resolution of 1080i.

Certifications and Honours

ISO 27001:2005 accredition Superbrand 2009-2010

Vision Statement
Connecting every television home Empowering every television viewer Revolutionising home entertainment The service aims to empower the Indian viewer with Choice, Control and Convenience through its wide array of programming choices and interactive features

Advertising and promotions

360 brand and product communications TV and the print media Aggressive outdoor, radio and internet advertising series of television commercials featuring Aamir Khan have been huge successes Its pay-off line Isko Laga Dala Toh Life Jingalalahas a memorable, distinctive and colloquial quality, encapsulating the complete Tata Sky experience.

 Aggressive on-ground promotions include mall and cinema activations,local festivals and strategic retail tie-ups and van promotions Tata Sky's school contact programme was geared to promote the education services