Almost all online U.S. adults use search engines to look up other people:
86%used a search engine like Google to find more information about another person.
But most people aren’t well represented:
75% of online U.S. adults havesearched their own name, yet almost half (48%) say most of the search resultsabout them aren’t positive, and nearly a third (30%) say nothing shows up at all.
Online searches of candidates influence voting decisions, especially amongstudents and young adults:
Nearly a third (31%) of US adults that have searcheda person online have looked up a politician, and over half said the searchinfluenced their voting decision. These numbers increase substantially amongyounger US adults, especially students.
Your search results affect whether or not people do business with you:
AmongU.S. adults that have searched someone online, nearly half (42%) have searchedsomeone before doing business with them, and 45% have found something thatmade them decide
to do business.
Online searches affect your romantic life:
Almost half (43%) of online U.S. adultsthat have searched someone online have searched a potential date, significantother, or ex boyfriend/girlfriend, making romantic searches the most commonsearch among U.S. adults.