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Apparel Merchandising

Apparel Merchandising

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Published by alicewincdf

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Published by: alicewincdf on Oct 15, 2012
Copyright:Attribution Non-commercial


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APPAREL MERCHANDISINGAPPAREL MERCHANDISINGRetail/Wholesale Marketing StrategiesRelate to Channel distribution.Developing retail strategiesSelling distressed merchandise in outlet store.Examples: VF Corp. using Dual-distribution system (ownstores+traditional discount, specialty, or
department store), Lands’ End(Internet + catalogue)
 Developing wholesale market strategiesA place where a group of apparel manufacturers is showingtheir product lines for sale at wholesale.MAGIC International trade show in Las Vegas (twice a year)Target of the wholesale force-> Retailers ->target consumers.Sale reps (2 types)Inside sales rep.Outside sales rep.QR Partnering arrangementDOMESTIC AND INTERNATIONAL MARKETS Domestic marketingis the marketing practices within a marketer's home country.Foreignmarketingis the domestic operations within a foreign country (i.e., marketing methods usedoutside the homemarket).Comparative marketinganalytically compares two or morecountries' marketing systems to identify similarities and differences.International marketingstudies the "how" and "why" a product succeeds or fails abroad andhow marketing efforts affect theoutcome. It provides a micro view of the market at thecompany level.

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