The Globe and Mail to Launch Online Subscription Service on October 22***
Globeandmail.com to introduce exclusive subscriber services:Dashboard, Streetwise and ROB Insight
TORONTO, October 15, 2012
—
The Globe and Mail announced today that it will launch adigital subscription service next week called Globe Unlimited for its globeandmail.com websiteand apps.Starting on October 22, casual visitors to globeandmail.com can still enjoy free access of up to10 pieces of Globe and Mail content per month (including articles, videos, slide shows and other features), after which they will be required to subscribe to Globe Unlimited to continueaccessing most other content on the site. Globe Unlimited will be available at no additional costfor five- or six- day home delivery newspaper subscribers. For non-newspaper subscribers, aGlobe Unlimited trial is available for 99
¢
for the first month, after which the cost will be $19.99per month.
“The launch of Globe Unlimited is an important new chapter in the evolving story of mediadelivery and consumption in Canada, and around the world,” said
Phillip Crawley, Publisher and
CEO. “As the largest newspaper site in Canada, m
ore people are reading The Globe and Mailthan ever before. Whether online or on mobile devices, The Globe provides valuable contentregardless of the platform
. Some of the world’s largest and most respected media outlets have
successfully introduced a similar model, and we look forward to the benefits it will enable us to
deliver to our readers and advertisers,” he added.
A Globe Unlimited subscription will provide unlimited access seamlessly across all platformsand devices, along with exclusive subscriber-only content and tools including: Dashboard, anew personalization tool, currently in beta; a new and improved Streetwise column, providingup-to-the-minute developments and news on the financial markets; and ROB Insight, a newfeature providing passionate business readers with an early jump on the stories that areunfolding each day.Key details of Globe Unlimited:
Casual users of globeandmail.com will still have access to 10 free online items eachmonth, after which they will either need to subscribe, or wait until the next month whenanother 10 free articles become available.
There is no additional cost for readers who have a five- or six-day/week home deliverysubscription to The Globe and Mail newspaper, but registration is still required.
Those with partial home delivery subscriptions, including Friday/Saturday or Saturday-only, can receive Globe Unlimited for a substantially discounted price of $4.99 per month.
The Globe homepage, section fronts, video, stock quotes and Letters to the Editor will allremain free and accessible to the public, and will not count toward the monthly limit.
To encourage sharing, Globe Unlimited will be social media porous; meaning links fromFacebook, Twitter, search engines, blogs and other online communities are encouraged.
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