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Mark Assignment Sample

Mark Assignment Sample

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Published by: wakemeup143 on Oct 16, 2012
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1
LECTURE OUTLINE FORMKTG 25010Principles of MarketingLecture PacketPart 1 (of 2)2012 FALLDR. LAWRENCE MARKS516 BSA330-672-1266lmarks@kent.edu
8/6/2012
 
2
CLASS SCHEDULE
 –
FALL 2012MKTG 25010 SECTIONS 002 & 003 (CRN: 15761 & 21050)
Meeting 2:15 to 3:30 p.m. Monday and Wednesday In 133 Bowman Hall
Week Date TopicReadings(this schedule istentative and will needto be adjusted to whatwe actually cover inclass)
Week1Monday8/27Lecture 1
 –
Introduction and Customer Value &MarketingChapter 1Wed 8/29 Lecture 2Week2Monday 9/3Labor Day
 –
 
no classes
, offices closedWed 9/5 Lecture 3
 –
Marketing/Organizational StrategiesChapter 2
Add/drop ends Sept. 9 
 Week3Monday9/10Lecture 4
 –
The Marketing Environment Chapter 3Wed 9/12 Lecture 5
 –
Ethical and Social Responsibility Chapter 4Week4Monday9/17Lecture 6
 –
Consumer Behavior 1 Chapter 5Wed 9/19 Lecture 7
 –
Consumer Behavior 2 Chapter 5Week5Monday9/24Lecture 8
 –
Organizational Buying Chapter 6Wed 9/26 Lecture 9
 –
Global Consumers & Markets Chapter 7Week6Monday10/1Lecture 10
 –
Marketing Research Chapter 8Wed 10/3 Lecture 11
 –
Segmentation Chapter 9Week7Monday10/8Lecture 12
 –
New Products Chapter 10Wed 10/10 Lecture 13
 –
Managing Products and Brand Chapter 11Week8Monday10/15Lecture 14
 –
Managing Services Chapter 12Wed 10/17 Lecture 15
 –
Building the Price Foundation Chapter 13Week9Monday10/22Lecture 16
 –
 Wed 10/24 Lecture 17
 –
Arriving at the Final Price Chapter 14Week10Monday10/29Lecture 18
 –
Managing Marketing Channels andWholesalingChapter 15Wed 10/31 Lecture 19
 –
Customer Driven Supply ChainsChapter 16
 Course withdrawal 
deadline is Nov. 4; a “W” 
 grade is assigned 
 Week11Monday11/5Lecture 20 --
 
3
Wed 11/7 Lecture 21
 –
Retailing Chapter 17Week12Monday11/12Veterans Day observance
 –
 
no classes
andoffices closedWed 11/14 Lecture 22-- Integrated Communications Chapter 18Week13Monday11/19Lecture 23
 –
 Wed 11/21 Thanksgiving Recess
 –
11/21 noon to 11/25
No Classes
Week14Monday11/26Lecture 24-- Advertising, Sales, & PR Chapter 19Wed 11/28 Lecture 25
 –
 Week15Monday12/3Lecture 26
 –
Personal Selling & SalesManagementChapter 20Wed 12/5 Lecture 27
 –
 FinalsWeek12/9 to12/14Take the exam in the College computer labs or other approved testing center.
Bring your KSUID, text book, and lecture notes with you.
 Comprehensive FinalChapters 1-20 and AllLecture Content (exceptfor Marketing in theNews)
For the final exam, you can use a hard copy of the textbook, a hard copy of the lecturenotes, and a calculator. International students can make use of a standard hard copytranslation dictionary.You cannot use any other electronic devices (not your computer, or your cell phone, or anelectronic translation device).You cannot have any windows open on your computer other than the final exam window.
 

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